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free! Google Search could be, until recently, seen as a misunderstood magic – two users in the same country, the same query, but different result. The company was testing personalization, but now it belongs to the past. Personalized search Personalized search means that the algorithms of the provider of the concrete search (Google is the most
E-commerce Berlin Expo 2019 is the biggest e-commerce event in the (tech) capital city of Germany. Over 5,000 visitors, 150 exhibitors and 40 speakers are expected. This event provides business opportunities for the entire e-commerce ecosystem: from merchants to platforms, hosting providers, logistic providers., payment processors and other online solutions business. Expo starts on 20.2.2019
From our experience, every keyword in product campaigns need at least 10 - 20 clicks for one conversion. But when you use more match type for keywords, they can cannibalize each other - and also clicks are divided into more keywords - so it is harder to optimize. Keywords Match types We recommend to use
From our experience, every keyword in product campaigns need at least 10 - 20 clicks for one conversion. But when you use more match type for keywords, they can canibalize each other - and also clicks are divided to more keywords - so it is harder to optimize. Keywords Match types We recommend to use
In some cases, you see that DSA campaign is learning and maybe you have a question: How can the Bluewinston DSA campaigns start generating traffic right away instead of wasting time on ‘learning’? Here is a lot of staff about DSAs: https://support.google.com/google-ads/answer/2471185?hl=en&ref_topic=3119126 In many cases the time of “learning” in DSA campaigns depends from: number
Key performance indicators (KPI) are being used almost everywhere, either knowingly or not. These are specific measurable indicators, based on which a goal can be set and tracked. Knowing what you want to achieve and by what measurable means (partial goals) you can get there, can be a half of success. In both personal and
Every seller wants to highlight their product in the competition, emphasize its benefits and show it to as many people as possible – convincing them to buy that product. Product advertisement is placing your product or service to different dedicated and paid spots, with the aim to inform people and acquire their interest. Thanks to
Responsive search ads are new and quite interesting format of Google Ads. They consist in adjustment of the ad, based on the previous activity of potential customers. The system tests dynamically various combinations of titles and descriptions, while observing which combinations performs best for different search requests. Saved time, higher flexibility, more of approached customers,
Is your web visited by many people, but sometimes happens that they do not convert their visit to any conversion – purchase of the product? Try to remind them the product they have been looking at and convince them to buy it! Google Ads have been thinking of you even in this way and so
Click fraud protection is very popular topic these days. Ecommerce has experienced major boom in the past years. It is esteemed that there are from 12 to 24 million of e-shops selling products worldwide. With a “new” form of commerce, new tools to exclude the competitors arise – click fraud, for instance, or other malicious
