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free! The winter season is currently the most trending topic in the e-commerce world. We have already covered this topic on our blog several times. For instance, in the article Preparing for the Winter Season, we shared some tips on how to achieve maximum results during the Cyber 5 season. We also took a closer
With the rise of the digital era, business owners have gained numerous new avenues for self-promotion and expanding their customer base. Digital advertising has emerged as a highly effective method to promote products and services. Google Ads, with its dominant global market share, is the clear leader in the creation and management of advertising
The upcoming Black Friday and Cyber 5 season (the five days including Black Friday, Cyber Monday, and others) represents one of the most important opportunities each year for e-shops to maximize their revenue. According to Statista, as many as 68% of all shoppers plan to make their purchases ONLINE during Black Friday. For this
Google and Microsoft Ads Back during the COVID-19 period, at BlueWinston, we discussed how to best prepare for Black Friday and Christmas. As this season approaches again, we’re revisiting the topic, this time focusing on campaign creation in Google Ads and Microsoft Ads. Black Friday with
Improvements not only with "brand lists" Microsoft Ads has long been striving to exceed advertisers' expectations through continuous innovations and improvements to its ad campaigns. One of the key tools gaining increasing attention is the Performance Max campaign (PMax) – a fully automated strategy that leverages the power of artificial intelligence to optimize ads
Performance Max campaigns in Google Ads give you the ability to promote products or services across the entire Google network through a simple, easy-to-manage campaign. Today, we're going to take a look together at the benefits of Performance Max campaigns created with BlueWinston. What are Google Performance Max campaigns?
Nowadays, e-commerce is becoming increasingly popular. Today, we'll take a look together at the Benelux, a region of Western Europe. It consists of Belgium, the Netherlands and Luxembourg. Nearly 30 million people live in the Benelux region, and the official languages are Dutch and French. Most of the population lives in the Netherlands. What
There are countless platforms in digital marketing that can help increase your brand's visibility and reach new audiences. Microsoft Advertising is Microsoft's online advertising platform that allows advertisers to place ads on search engines like Bing, Yahoo and AOL, as well as on various partner websites. Although Microsoft Ads is a powerful tool,
The power of MS Audience Ads In the current digital era, when the company spends a lot of its private or working time in the online environment, effective advertising is the key to the success of many businesses. That is why today we will outline the topic of the effectiveness
Performance Max campaigns (PMAX) are a type of campaign in Google Ads that utilize automation and machine learning to maximize ad performance. In today's article, we will take a closer look at PMAX bidding strategies. We will also focus on when to use Performance Max campaigns for maximum conversions and maximum conversion value.
