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Zero-click era hits PPC, most e-shops unaware…

The moment when a click no longer means anything. Try searching: “best Bluetooth speaker under €100.” The first thing you’ll see isn’t an ad or an organic result. It’s an AI-generated summary. And often, that’s all the user needs. No click. No visit to your website. This isn’t an experiment. It’s the new search standard and

People no longer search on Google… They ask AI

Just a few years ago, entering a question into Google was automatic. Today, more and more people are starting their information journey in AI tools. Faster answers, clearer explanations, and less distracting content are drawing consumers to ChatGPT, Gemini, or Copilot—and according to the latest study, more than one third of users already prefer

Black Friday is coming. Are you ready for what’s next?

Black Friday is here again! On November 28, the biggest shopping frenzy of the year will kick off in full force. Online sales in Europe are once again expected to grow this year, continuing last year’s trend - when sales during the Black Friday and Cyber Monday weekend increased by approximately 19% year over year

ChatGPT is now selling too…
Questions become orders

Just a few months ago, it was only whispered about, but today it’s reality. ChatGPT has become a fully-fledged shopping channel. What is ChatGPT Shopping? OpenAI has launched Instant Checkout, a feature that allows users to shop directly within the ChatGPT interface. No, it doesn’t redirect

Microsoft Ads isn’t just Bing.
Where do your ads show?

The various areas of the e-commerce world are constantly evolving, and platforms that were once primarily used for search now offer comprehensive solutions for every stage of the customer journey. Microsoft Ads has long outgrown being just about advertising on Bing. It's now a vast advertising network that enables you to reach users

Microsoft Launches Showroom Ads and App Campaigns

Microsoft has been present in the e-commerce environment for some time now and has built a strong position not only in software and cloud solutions but also in the field of digital advertising. In the world of online retail, Microsoft stands out as one of the key players, thanks to its broad range of

New Feature from Microsoft: AI Brand Agents for E-shops

Digital communication has undergone exceptionally dynamic changes in recent years. Artificial intelligence is becoming an integral part not only of everyday life but also of the e-commerce sector, primarily due to rapid technological advancement and decreasing costs of generative AI. It is used for a variety of tasks related to advertising creation, as well

Microsoft Ads: Spring Trends Driving Profit

Spring is a season when consumers begin to focus more on refreshing and improving their homes and gardens. With the arrival of warmer months, there is a natural increase in interest in products that can transform both interiors and exteriors into more pleasant and functional spaces. This trend presents advertisers with a unique

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