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free until 2026! Individual areas of the e-commerce world are constantly evolving. Customers are becoming more demanding, their shopping behavior increasingly dynamic, and marketing platforms more technologically advanced and diverse. To succeed in this rapidly changing environment, e-shop owners must be present where their customers are. However, long-term prosperity also requires not only ensuring the visibility of
Microsoft has been present in the e-commerce environment for some time now and has built a strong position not only in software and cloud solutions but also in the field of digital advertising. In the world of online retail, Microsoft stands out as one of the key players, thanks to its broad range of
Digital communication has undergone exceptionally dynamic changes in recent years. Artificial intelligence is becoming an integral part not only of everyday life but also of the e-commerce sector, primarily due to rapid technological advancement and decreasing costs of generative AI. It is used for a variety of tasks related to advertising creation, as well
AI is no longer just a trend—it’s part of daily life, transforming how we work and think. It’s used across industries and age groups, from automating tasks to planning trips or creating content. In marketing, AI powers tools like chatbots and real-time analytics, playing a vital role in improving performance.
Spring is a season when consumers begin to focus more on refreshing and improving their homes and gardens. With the arrival of warmer months, there is a natural increase in interest in products that can transform both interiors and exteriors into more pleasant and functional spaces. This trend presents advertisers with a unique
Performance marketing has been evolving dynamically in recent years, and 2025 will be no exception. The main drivers of this evolution are modern technologies that enhance the efficiency of targeting, optimizing, and personalizing ads. Artificial intelligence, machine learning, voice search, and programmatic advertising (RTB) offer new opportunities for advertisers while also demanding more strategic
The e-commerce strategy, as a set of plans, is often referred to as an action plan or organized procedure that determines how a company utilizes the online environment to sell its products or services. This strategy encompasses various aspects, including marketing, logistics, customer service, payment options, and many others. Creating a successful e-commerce
Following the announcement in April this year, Google is making changes for automated bidding strategies. This is to make bidding strategies more transparent. The existing bidding strategies Target Cost Per Acquisition (Target CPA) and Target Return on Ad Spend (Target ROAS) will be able to continue to be used, but they will also be part
In the competitive space of Google advertising, it’s impossible to bet your success only on building up your brand and engaging with your clients. To succeed you must have a vision that will lead to a great execution of your ads. One part of the strategy is to create engaging, unique and attention-grabbing advertisements to
If your goal is to spice up your business by adding a very useful and effective plugin to your business strategy, you’ve come to the right place. Anyone, anywhere, can start a business is the motto of a very popular online platform called Shopify that allows store owners to build their brand both online and
