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free! On Wednesday, March 18, 2026, our WinstonBros team attended the historic first physical event of the E-commerce Slovakia association. It wasn't just an ordinary seminar in a boardroom - the entire event took place right on a boat on the Danube. Darko and Patrik went on our behalf to soak up the atmosphere and
The moment when a click no longer means anything. Try searching: “best Bluetooth speaker under €100.” The first thing you’ll see isn’t an ad or an organic result. It’s an AI-generated summary. And often, that’s all the user needs. No click. No visit to your website. This isn’t an experiment. It’s the new search standard and
Just a few years ago, entering a question into Google was automatic. Today, more and more people are starting their information journey in AI tools. Faster answers, clearer explanations, and less distracting content are drawing consumers to ChatGPT, Gemini, or Copilot—and according to the latest study, more than one third of users already prefer
Black Friday is here again! On November 28, the biggest shopping frenzy of the year will kick off in full force. Online sales in Europe are once again expected to grow this year, continuing last year’s trend - when sales during the Black Friday and Cyber Monday weekend increased by approximately 19% year over year
Just a few months ago, it was only whispered about, but today it’s reality. ChatGPT has become a fully-fledged shopping channel. What is ChatGPT Shopping? OpenAI has launched Instant Checkout, a feature that allows users to shop directly within the ChatGPT interface. No, it doesn’t redirect
The various areas of the e-commerce world are constantly evolving, and platforms that were once primarily used for search now offer comprehensive solutions for every stage of the customer journey. Microsoft Ads has long outgrown being just about advertising on Bing. It's now a vast advertising network that enables you to reach users
Microsoft has been present in the e-commerce environment for some time now and has built a strong position not only in software and cloud solutions but also in the field of digital advertising. In the world of online retail, Microsoft stands out as one of the key players, thanks to its broad range of
Digital communication has undergone exceptionally dynamic changes in recent years. Artificial intelligence is becoming an integral part not only of everyday life but also of the e-commerce sector, primarily due to rapid technological advancement and decreasing costs of generative AI. It is used for a variety of tasks related to advertising creation, as well
AI is no longer just a trend—it’s part of daily life, transforming how we work and think. It’s used across industries and age groups, from automating tasks to planning trips or creating content. In marketing, AI powers tools like chatbots and real-time analytics, playing a vital role in improving performance.
Spring is a season when consumers begin to focus more on refreshing and improving their homes and gardens. With the arrival of warmer months, there is a natural increase in interest in products that can transform both interiors and exteriors into more pleasant and functional spaces. This trend presents advertisers with a unique
