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free! A good text for your ad is only one part of success when attracting new potential customers. The other is the implementation of adequate strategy for bidding, so that you get the maximal results on the minimal ad price. If you do not pay enough attention to bidding, you may end up paying much more.
Crawl Budget is very popular topic these days. The search engines are supposed to scan daily the highest possible number of sites, searching for the new content. During the crawling they are finding new URL addresses that need to be analyzed, indexed and included in search. For there are many of these addresses, the robots
The creation of shopping campaigns using Google has never been easier. Google has recently introduced a service, Smart Shopping Campaigns, that is freeing you from the responsibilities, such as priority settings, strategy of campaigns, bidding… Moreover, ads are no longer going to be displayed in Google Search Network only, but also in the Display Network,
What are the shopping ads best practices? Are you a seller willing to effectively promote your products? If you are not a creative type of person, you do not have to struggle with suitable text ad content or the usage of keywords anymore. Google Shopping Ads Campaigns will help you to create an optimal ad
Google text ads are a great tool to engage with new potential customers. If you, indeed, formulate them properly. After the creation, they will be displayed in the Google Search Network. Either above or below the results. How does the text ad actually look like? Google text ads are composed out of three main parts
What is PPC? What does it have to do with your business? What are the advantages of PPC? Perhaps you have been asking yourself the same questions when you heard of PPC for the first time. Here are the answers! What is PPC? Basic definition PPC stands for pay-per-click and it is a usual
For better optimization of product campaigns, we recommend you to use automated scripts. It is a set of rules that increases efficiency of the campaigns. For instance, by excluding keywords that are causing high expenses. You can find all these scripts at the end of every campaign setting in BlueWinston. For the use of scripts
Have you been running your PPC campaign for a while now, but you cannot see any results? Have you spent much time optimizing it, but it still does not generate leads? In such a case, you should pay attention! We are speaking of lead or contact generation to engage with the potential clients who become
Behind each ad there is a businessman who wants to sell his product as profitable as possible. The profit does not, however, include only the product sales alone, but also the related expenses. One of the expenses is also advertisement that needs to be maintained. If you do not have an overview of how much
Extra characters for text ads? Yes! What would you say to one more headline…? Plus one more description! The Google Ads expands the number of characters for responsive text ads in Search Network. During this autumn, the new format of text ads will be maintained and standard text ads will become longer. What is the
