The campaign structure is closely related to the launch of advertising and the start of sales on the e-shop. It's about splitting campaigns between different campaign types to get the best results from them. A clear division of campaigns in your Google and Microsoft Ads account can greatly help with managing and optimizing

In this article, we will discuss the sequence in which to create and run campaigns for your e-shop. As a first step before launching campaigns, it is recommended to set a goal for how much you are willing to spend per order. Or ideally, what proportion of the total turnover (with or without tax)

In most cases, advertising on an e-shop starts through performance campaigns. Therefore, it is recommended to consider when to launch brand awareness campaigns as well. In this article, you can learn in what sequence you should launch performance campaigns for your e-shop. Let's take a look at when and what brand awareness campaigns you

Dynamic search ads are a type of advertising where the artificial intelligence of the search engine and the content on a given web page on an online store is used. The abbreviation DSA is used for Dynamic Search Ads. The principle is that the ad system automatically generates appropriate ads according to the content

Among PPC specialists, there is currently quite a lively discussion about how to create Performance Max campaigns that have only products and do not contain supporting materials (text, images, videos...). In this article, we'll discuss when it's appropriate to create such a campaign and how to set it up in BlueWinston. Why

In this article, we'll talk about ecommerce in the Nordics and why we would recommend expanding with your ecommerce store to this region. The Nordic region includes Norway, Sweden, Finland, Denmark and Iceland. These countries have the ideal environment for ecommerce and online shopping due to their maturity and advanced digital environment. Sweden,

E-shops often depend on analyzing their site traffic and the effectiveness of their marketing campaigns. However, we see that many e-shops are still using Google Analytics Universal. Therefore, we would recommend that you switch to Google Analytics 4, as the data collection for Google Analytics Universal will end on June 30, 2023.

We spent a long time deciding whether to import campaigns for the Czech advertising system Sklik from BlueWinston. The thing is that PPC specialists want to run product ads via Sklik also on the Czech search engine Seznam.cz. In this article we offer you a solution on how to run BlueWinston

We've compiled a list of the most commonly recurring errors that could cause a lower performance of BlueWinston campaigns. In this article, we will provide you with solutions for each problem, so you'll be able to get the best results possible. First of all, there are many factors that affect the performance of campaigns,

Same as in other European countries, ecommerce is very popular in Spain, which is actually one of the largest ecommerce markets in Europe. According to data from 2021, the e-commerce market turnover in Spain was more than 57 billion euros, an increase by 12% compared to the previous year. According to available data, there