Google Keyword Planner: How does it work and what are the benefits?

When you advertise products in classic ads on Google Search, you need to make sure you target them on the right keywords. Otherwise, your ads will show for irrelevant search queries and will not bring you any customers. No matter how frightening it looks, Google Keyword Planner makes it all way too easy. Choosing the

Google Merchant: Create and optimize your product feed

The product feed you provide to the Google Merchant is the basis of advertising in Google Shopping. In this blog, we’ll look at how to create a product feed and what areas to focus on. The product feed is a list of your products, with their specific attributes (details), provided to the Google Merchant. Google

Use explanations to diagnose changes in your ad performance

Campaign performance changes over time. To be able to adjust its settings correctly, you need to know why these changes are occurring. So far, the analysis of these causes has been really time consuming. But that's over - now you can get explanations for changes in your campaigns and ads with just one click. The

Non-video paid advertising formats on YouTube

YouTube has a few unique benefits that make it worthwhile to advertise your products. We recently mentioned video ad opportunities to present your business through. But if you're not ready to shoot, there's no need to feel sad about it. You can also choose one of several non-video ad formats. Video ads are efficient, but time-consuming and

Get up to 20% off Shopping Ads with Google Shopping CSS Partner

Get up to 20% off Google Shopping Ads with Google’s unique CSS partner Shoppingin.eu. If you switch Google Merchant from Google CSS to partner CSS when creating Shopping Ads, you will save on your ads. Without any additional charges! Thanks to Shoppingin.eu, Slovak and Czech (also from 19 other European Economic Area countries) sellers can

Bid Simulators: Understand how changes to your budget and goals will affect Smart Bidding

The bid simulators are a unique way to see predicted changes in the performance of your ads as you apply changes your settings. Until recently, they were only available for manual bidding and target CPA. Now you can use them with Smart Bidding too. Different settings have different impacts on your ad performance, and those

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