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free! After ChatGPT became the fastest‑growing app in history and made its way into offices, schools, and homes, the next logical step has arrived - ChatGPT Atlas, the first web browser built entirely on artificial intelligence. It’s not just “Chrome with a chatbot on the side,” but a completely new concept: a browser that understands context,
Google, the largest search engine, is introducing a quiet but technologically significant change in the display of search results. For the first time in history, it is giving users the option to decide for themselves whether they want to see sponsored results or not. This feature, available globally, is changing the way we interact
A New Era of Personalized Online Shopping ChatGPT is no longer just a tool for generating text or answering questions. OpenAI is expanding its capabilities into the realm of online shopping - and it’s doing so in a way that fundamentally differs from traditional search engines or e-commerce platforms.
The digital advertising landscape is constantly evolving. Brands in the e-commerce space are working hard to keep up with continuous innovations, seeking the most effective ways to reach their target consumers using the latest tools and features. Their focus is increasingly on maximizing return on investment while simplifying campaign creation and management.At the same
Starting in June 2025, Google Ads will introduce a significant new feature that will change how visual identity is managed in Performance Max (P.Max) campaigns. This update is called Brand Guidelines – a new functionality that allows advertisers to ensure consistent display of their business name and logo across the entire campaign. This feature
Improving Performance Max (P.Max) campaigns within Microsoft Ads is an essential and ongoing step toward achieving better results and efficiency. These campaigns are designed to maximize performance across multiple platforms, making continuous optimization crucial for every advertiser’s success. Frequent innovations and updates mean that anyone using P.Max campaigns has access to the latest tools
In digital marketing, one simple rule applies: if you're not visible, customers won't find you. But visibility alone isn't enough—you need your ads to reach the right audience and deliver the expected results. Imagine investing a significant budget in ads that fail to reach the right people. Your products go unnoticed, customers turn to
Managing campaigns on platforms like Google and Microsoft Ads means constantly balancing reaching the right audience, effectively utilizing the budget, and achieving the best possible conversions. Performance Max campaigns, which automatically target multiple channels, may initially seem like an ideal solution that achieves this balance efficiently and effortlessly. Their advanced automation simplifies many processes
We recently enhanced the BlueWinston tool with several new features and a more user-friendly interface. The goal of these updates is to make the campaign creation process more efficient and faster. The added features are designed to help users create more effective campaigns, while the new interface offers smoother and easier navigation. Our aim is
In the first part of the article, we took a closer look at what Consent Mode is and the differences between Consent Mode and Consent Mode V2, while in the second part, we will talk how to resolve the update to Consent Mode V2 and what to do if Consent Mode V2 is not
