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free! At the beginning of December, we informed you about a change in the billing system in the BlueWinston application. Following this change, each client needs to set up their billing and payment details in their BlueWinston account, or choose the preferred payment method for using the BlueWinston tool. As this is an
Campaigns are on hold because you’re missing an XML feed? They don’t have to be anymore. A new feature has arrived in BlueWinston that changes everything… Most e-shops face the same obstacle: to run automated product campaigns, you need a high-quality product XML feed. But having one is far from guaranteed. Many e-shops upload their
After ChatGPT became the fastest‑growing app in history and made its way into offices, schools, and homes, the next logical step has arrived - ChatGPT Atlas, the first web browser built entirely on artificial intelligence. It’s not just “Chrome with a chatbot on the side,” but a completely new concept: a browser that understands context,
Google, the largest search engine, is introducing a quiet but technologically significant change in the display of search results. For the first time in history, it is giving users the option to decide for themselves whether they want to see sponsored results or not. This feature, available globally, is changing the way we interact
A New Era of Personalized Online Shopping ChatGPT is no longer just a tool for generating text or answering questions. OpenAI is expanding its capabilities into the realm of online shopping - and it’s doing so in a way that fundamentally differs from traditional search engines or e-commerce platforms.
The digital advertising landscape is constantly evolving. Brands in the e-commerce space are working hard to keep up with continuous innovations, seeking the most effective ways to reach their target consumers using the latest tools and features. Their focus is increasingly on maximizing return on investment while simplifying campaign creation and management.At the same
Starting in June 2025, Google Ads will introduce a significant new feature that will change how visual identity is managed in Performance Max (P.Max) campaigns. This update is called Brand Guidelines – a new functionality that allows advertisers to ensure consistent display of their business name and logo across the entire campaign. This feature
Improving Performance Max (P.Max) campaigns within Microsoft Ads is an essential and ongoing step toward achieving better results and efficiency. These campaigns are designed to maximize performance across multiple platforms, making continuous optimization crucial for every advertiser’s success. Frequent innovations and updates mean that anyone using P.Max campaigns has access to the latest tools
In digital marketing, one simple rule applies: if you're not visible, customers won't find you. But visibility alone isn't enough—you need your ads to reach the right audience and deliver the expected results. Imagine investing a significant budget in ads that fail to reach the right people. Your products go unnoticed, customers turn to
Managing campaigns on platforms like Google and Microsoft Ads means constantly balancing reaching the right audience, effectively utilizing the budget, and achieving the best possible conversions. Performance Max campaigns, which automatically target multiple channels, may initially seem like an ideal solution that achieves this balance efficiently and effortlessly. Their advanced automation simplifies many processes
