At first glance, it can be difficult for companies to opt for one particular type of advertising. In this article, we will explain both types of advertising, their benefits, compare them and get to option number 3 - using both types of advertising at the same time. Google shopping is the most popular ad type
Google Shopping has become one of the most used platforms for advertising on the Internet. Obviously, every person who wants to start selling their products/offering services online, turns to Merchant Center. So, I’m guessing you are one of them! You’ve created your eShop and your account in the Merchant Center, however now you are
What are DSA Page feeds? DSA Page feeds are used for Google DSA campaigns. DSA campaigns are based on the content on your web and using Page feeds you can choose specific URLs as landing pages. It gives you an advantage to choose only some URLs, for example for your best sellers. DSA Page feed
The key to having successful ads is to show important information to the right audience. Google draws information from the product feed you’ve created while generating Shopping Ads. This feed contains information about every product displayed to the potential customers. The organization and structure of your product feed plays a vital role in getting the
Have you thought about how people use Google search? SEO specialist Brian Dean analyzed 1801 Google users and thus revealed the answer to this question. What revelations has this research led to? Google users use autocomplete suggestions 23% of the time When people were looking for something informative or local,
Google is constantly working to improve its services, whether by modifying old features or adding brand new ones. This time, they shed light on merchants who use shopping campaigns. New annotations in Shopping ads In addition to the annotations you can already use in Shopping Ads, Google has added two more. These are Free shipping
BlueWinston uses two main types of labels to know what to control: BW (alias BlueWinston) BWBID (alias Blue Winston Bid Strategy) BlueWinston check and change the following object parameters: Object Label Parameter, which BW sets Ad Group BW Status, BidMicroAmount (maxCPC), CriterionUserLists (Publiká) Keyword BW Status, Param1, Param2, DestinationURL, MatchType
Unique product identifiers, also known as UPIs, specifically define and distinguish products in the global marketplace. Each product has its unmatchable UPI that is designated by the manufacturer. These special pointers help to match customer’s search queries with the seller’s (your) offer. What does it mean? Every single product has its unique identifier that helps
Google, Rekabet Kurumu’nun (RK), Alışveriş Karşılaştırma Servisler‘ine eşit davranması gerektiği yönündeki kararının ardından, 10 Ağustos itibariyle Türkiye’deki alışveriş reklamlarını kaldıracağını duyurdu. Rekabet Kurumu, Google’ın genel arama hizmetleri ve reklamlar için yapılan algoritma güncellemeleri ile diğer şirketlerin faaliyetlerini zorlaştırdığını söyledi. Şubat 2020’de Rekabet Kurumu, arama motoru pazarındaki hakim durumunu kötüye kullanarak, ülke içindeki online alışveriş hizmetleri pazarındaki rakiplerin
If you have your own business, company, sell handmade products or provide any service, you want to be online. But sometimes it's hard to think about social networks and link them to what you're doing. Then it is good to use a tool for planning content on social networks. With us, it's Kontentino.
