Set up or reset Default max CPC after bidding strategy change

We have updated few settings about max CPC for keywords in Blue Winston. This is helpful when changing bidding strategy in Blue Winston, for example from Target CPA to Manual CPC. From 16th May there is no pop-up in part Campaign setttings. You have a new option - to reset Default maxCPC or set up

Do you hesitate between automated or manual bids? We compared them for you!

Setting bidding strategies is a huge dilemma when launching campaigns. The first question is whether they should be automated, or you want to manage them manually. Not each type of strategy fits each type of campaign. Therefore, we compared them to make the decision making easier for you. Here are the results… Automated bidding can

Key performance indicators (KPI) you should track

Key performance indicators (KPI) are being used almost everywhere, either knowingly or not. These are specific measurable indicators, based on which a goal can be set and tracked. Knowing what you want to achieve and by what measurable means (partial goals) you can get there, can be a half of success. In both personal and

Benefits of Long-Tail keywords in Pay Per Click (PPC)

There are many rumors about if long-tail keywords are better than short-tail keywords or not! Whole app is working only with Long-tail keywords. Why? You can find out in this article. Theory about long-tail keywords goes like: Long-tail keywords have significant search volume (quite high impressions) Long-tail keywords have less competition then short-tail (brand)