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E-shops often depend on analyzing their site traffic and the effectiveness of their marketing campaigns. However, we see that many e-shops are still using Google Analytics Universal. Therefore, we would recommend that you switch to Google Analytics 4, as the data collection for Google Analytics Universal will end on June 30, 2023.
We spent a long time deciding whether to import campaigns for the Czech advertising system Sklik from BlueWinston. The thing is that PPC specialists want to run product ads via Sklik also on the Czech search engine Seznam.cz. In this article we offer you a solution on how to run BlueWinston
Hi Adrian, could you tell us more about Visitero? What online activities do you focus on the most? Hi Martin, of course. Visitero is a digital marketing agency that has been helping clients start and grow their business in the online world for over 6 years.
We've compiled a list of the most commonly recurring errors that could cause a lower performance of BlueWinston campaigns. In this article, we will provide you with solutions for each problem, so you'll be able to get the best results possible. First of all, there are many factors that affect the performance of campaigns,
Same as in other European countries, ecommerce is very popular in Spain, which is actually one of the largest ecommerce markets in Europe. According to data from 2021, the e-commerce market turnover in Spain was more than 57 billion euros, an increase by 12% compared to the previous year. According to available data, there
Microsoft Channel Partner is a status or award for the best partners in a given region. Similar to the Google Channel Partner program, partners must meet various criteria to advertise on this network. Microsoft Channel Partner is a status or award for the best partners in a given region.
When creating Performance Max campaigns (P. Max), we sometimes encounter ecommerce stores that need to create this type of campaign without products. Based on this requirement, we have added a new feature to BlueWinston PPC tool, where you can select whether you want to advertise products or not. When is
We are often asked why e-shops should start advertising on Microsoft Search Network (Bing, DuckDuckGo, AOL, Yahoo and others). The basic principle is to extend the advertising and therefore get orders from another channel. In addition, there is also the advantage of much less competition compared to advertising on Google search, and therefore a
E-shop owners and PPC specialists are always looking for new high-performance platforms where they can launch product campaigns. With that in mind, you should consider Microsoft’s Bing search engine and Microsoft Ads. As time goes on, more and more people are starting to use Bing as their preferred search engine. This is why we
E-commerce in Germany is one of the largest e-commerce markets in Europe and quite an interesting one. According to data from the year 2020, the turnover of the e-commerce market in Germany was more than 103 billion euros, representing over 12% of the total retail trade turnover in the country. It is challenging
