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If you work with P.Max campaigns, you know that success often lies in the details. Proper product segmentation, quick reactions to performance, and most importantly - as little manual work as possible. That’s exactly why we created the BlueWinston P.Max Labelizer, a tool that helps you automatically label products based on their performance,
Imagine you have two different teams in the same store, both offering the same product. One is fast and innovative, leveraging AI to its advantage. The other is more traditional, but proven and reliable. How would you decide which team to send to the customer? That’s exactly the kind of dilemma many advertisers face
Searching, meaning the moment when a user enters a question into Google or another tool, used to be a fairly straightforward process. Type in some keywords, click on a few links, maybe save something or make a purchase. But in recent years, this process has fundamentally changed. Today, people aren’t just looking for answers. They
Some advertising strategies are so ingrained in our routines that we barely think about them anymore. They just work. They are there. You simply set a goal, assign a budget, and the system takes care of the rest. But even the most established tools evolve over time, sometimes quietly, other times with a major
Poland is becoming one of the most interesting countries for e-commerce expansion in Central and Eastern Europe. But it's not just about the size of the market. With over 30 million internet users and more than 14 million online shoppers, it is a true digital ecosystem that is growing at a rapid pace.
Do you have well-optimized campaigns in Google Ads? Great! But why let them work on just one platform? Thanks to the Google Import tool in Microsoft Advertising, you can easily transfer your campaigns from Google Ads to Microsoft Ads—without lengthy setups or wasting valuable time. This gives you the opportunity
A New Era of Personalized Online Shopping ChatGPT is no longer just a tool for generating text or answering questions. OpenAI is expanding its capabilities into the realm of online shopping - and it’s doing so in a way that fundamentally differs from traditional search engines or e-commerce platforms.
Starting in June 2025, Google Ads will introduce a significant new feature that will change how visual identity is managed in Performance Max (P.Max) campaigns. This update is called Brand Guidelines – a new functionality that allows advertisers to ensure consistent display of their business name and logo across the entire campaign. This feature
Google Ads continues to respond to advertisers' needs by improving its tools for campaign optimization. One of the most recent and highly anticipated updates is the change in the negative keyword limit for Performance Max (P.Max) campaigns. This update brings a major improvement that not only gives advertisers more control over campaign performance but
If you're looking to reach a broader and more valuable audience, Microsoft Advertising can be a powerful solution. It leverages the latest technologies—including generative AI—to help you make the most of your campaigns. Microsoft Advertising isn’t just another tool in the digital advertising space. It’s a comprehensive platform that centralizes your advertising efforts,
