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If you still believe that Google is the irreplaceable king of online advertising, prepare to be surprised. While Google Ads increased its advertising revenue by 10.4% year-over-year, Microsoft Ads achieved double that - 21% - and its growth trajectory continues to rise. But it’s not just about the numbers. It’s a clear signal that
Black Friday is here again! On November 28, the biggest shopping frenzy of the year will kick off in full force. Online sales in Europe are once again expected to grow this year, continuing last year’s trend - when sales during the Black Friday and Cyber Monday weekend increased by approximately 19% year over year
At the beginning of 2025, BlueWinston launched the innovative Microsoft Ads for Free program, allowing e-shops to leverage the full power of Microsoft Ads without any initial costs. The program combines automated product campaigns, advanced optimization and performance tracking tools, and up to €600 in advertising credit from Microsoft. Our goal was to
After ChatGPT became the fastest‑growing app in history and made its way into offices, schools, and homes, the next logical step has arrived - ChatGPT Atlas, the first web browser built entirely on artificial intelligence. It’s not just “Chrome with a chatbot on the side,” but a completely new concept: a browser that understands context,
Google, the largest search engine, is introducing a quiet but technologically significant change in the display of search results. For the first time in history, it is giving users the option to decide for themselves whether they want to see sponsored results or not. This feature, available globally, is changing the way we interact
Just a few months ago, it was only whispered about, but today it’s reality. ChatGPT has become a fully-fledged shopping channel. What is ChatGPT Shopping? OpenAI has launched Instant Checkout, a feature that allows users to shop directly within the ChatGPT interface. No, it doesn’t redirect
AI is transforming the way we communicate, work, search for information, and shop. While a large part of the advertising industry is still experimenting with how to adapt to this new reality, Microsoft has long since jumped on board. Its AI assistant, Copilot, is becoming one of the most interesting and effective advertising spaces today.
The customer made a purchase. Conversion recorded. Everything seems fine. But only until Google asks: “Do you know exactly what you're selling? And does your campaign know it too?” The new Conversions with Cart Data Diagnostics tool in Google Ads is not just another report. It's a clear reality check for your online
If you work with P.Max campaigns, you know that success often lies in the details. Proper product segmentation, quick reactions to performance, and most importantly - as little manual work as possible. That’s exactly why we created the BlueWinston P.Max Labelizer, a tool that helps you automatically label products based on their performance,
Imagine you have two different teams in the same store, both offering the same product. One is fast and innovative, leveraging AI to its advantage. The other is more traditional, but proven and reliable. How would you decide which team to send to the customer? That’s exactly the kind of dilemma many advertisers face
