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Many e-commerce stores start advertising by simply “uploading the entire feed” into the ad system and waiting to see what happens. Google or another platform will supposedly figure it out. And it will… about as well as if you dumped all the books in a library into one pile and hoped the librarian would
If you run an online store or manage its marketing, you know that the "turn on a campaign and watch the money rain" era is long gone. Advertising costs are rising, and the competition never sleeps. Our own Darko recently accepted an invitation to the E-shopový kráľ podcast and broke down in detail
There are days when everything goes according to plan. And then there are days when your campaign launch is blocked by a missing "https://" in the feed, or you lose unsaved settings just because an unexpected system update occurred. We all know that in campaign management, it's often not just the big strategic decisions
Recently, we introduced a groundbreaking update to our P.Max ROAS Labelizer – Campaign Budget & Structure. It revolutionized how to systematically sort products, bulk-fix filters, and manage budgets based on real performance (you can read more about the original update HERE ). While fine-tuning this system and incorporating practical feedback, it became clear
Forget endless page scrolling and boring lists of links. Did you know that according to Google's internal data, up to 75% of people make faster and more confident purchasing decisions when using AI mode in search? Customers are changing. They no longer just want to "search"; they want to converse, get advice, and ideally
If someone asked you: "Do you know exactly which websites displayed your ads yesterday and how many orders they generated?" Would you know the answer? …or are you simply trusting the system to do its job well? Most e-commerce store owners today operate in a mode of “blind trust.” They launch modern automated campaigns
Do you have a massive warehouse, thousands of items, and the feeling that your Google Ads budget is vanishing into a black hole? Welcome to the club. This is exactly what Drogerkovo.sk was struggling with (but they don't have to anymore :D). This e-shop faced a major challenge: how to effectively manage a gigantic
„Achieving a 600% Return on Ad Spend (ROAS) in the very first weeks of a campaign?“ For some, an ambitious goal; for ADAC Insurance, a reality after deploying the new Customer Acquisition (NCA) goals within the Microsoft network. The April 2026 updates focus on three core pillars: Deeper analytics in automated campaigns Simpler
Averages lie. While you look at a satisfactory overall ROAS of your P.Max campaign in the ads manager, in the background, your budget is being quietly drained by products that should have received a different label a long time ago. But they couldn't. They had to wait for the conditions to be met
Are you launching P.Max campaigns into the world, but sometimes feel like they are a bit of a black box you can't completely see into? Finding answers as to why the algorithm acts the way it does is often complicated, leading you to lose precious time and control over your budget. That is exactly
