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free! Just a few years ago, entering a question into Google was automatic. Today, more and more people are starting their information journey in AI tools. Faster answers, clearer explanations, and less distracting content are drawing consumers to ChatGPT, Gemini, or Copilot—and according to the latest study, more than one third of users already prefer
Valentine’s Day is ramping up - your competitors are already capturing billions, and you’re still scrolling? Does this sound like clickbait? Maybe. But it’s not far from the truth. In the US alone, Valentine’s Day spending is expected to reach a record ~$29.1 billion in 2026, more than
Why looking at clicks and conversions alone is no longer enough… Automation has become a fundamental building block of digital advertising. Most campaigns in Google Ads and Microsoft Advertising today operate with Smart Bidding enabled, automatic targeting, enhanced conversion tracking or modeled data. According to Google, more than 80% of
At the beginning of December, we informed you about a change in the billing system in the BlueWinston application. Following this change, each client needs to set up their billing and payment details in their BlueWinston account, or choose the preferred payment method for using the BlueWinston tool. As this is an
Most performance-driven campaigns in Google or Microsoft Ads today run with maximum automation. However, many marketers face a dilemma: …why do some products “take off” while others “sleep,” even with the same budget and settings? The answer lies in how these platforms see and process a product as a data object, not simply as a
How to Use Performance Max and Other Automated Formats Effectively Automation is now a standard in PPC advertising…it not only helps advertisers save time, but it can also identify customers and conversions that would otherwise go unnoticed. Performance Max campaigns (in both Google Ads and Microsoft Ads) represent the most advanced generation of such automated
Campaigns are on hold because you’re missing an XML feed? They don’t have to be anymore. A new feature has arrived in BlueWinston that changes everything… Most e-shops face the same obstacle: to run automated product campaigns, you need a high-quality product XML feed. But having one is far from guaranteed. Many e-shops upload their
If you own or manage an e-shop, you’re probably investing in Google Ads to acquire new customers. But did you know that many of your clicks may be wasted if your ads are targeting the wrong queries? That’s why you should turn to the Search Terms Report, a tool that shows you what your
You have the perfect product image. It's really great. It could win over customers right now. But... a video would work even better, and you say to yourself, "Great, but who has the time, money, and nerves for that?" Source: Microsoft Advertising This is where Microsoft Copilot
If you still believe that Google is the irreplaceable king of online advertising, prepare to be surprised. While Google Ads increased its advertising revenue by 10.4% year-over-year, Microsoft Ads achieved double that - 21% - and its growth trajectory continues to rise. But it’s not just about the numbers. It’s a clear signal that
