When creating Performance Max campaigns (P. Max), we sometimes encounter ecommerce stores that need to create this type of campaign without products. Based on this requirement, we have added a new feature to BlueWinston PPC tool, where you can select whether you want to advertise products or not. When is
We are often asked why e-shops should start advertising on Microsoft Search Network (Bing, DuckDuckGo, AOL, Yahoo and others). The basic principle is to extend the advertising and therefore get orders from another channel. In addition, there is also the advantage of much less competition compared to advertising on Google search, and therefore a
E-shop owners and PPC specialists are always looking for new high-performance platforms where they can launch product campaigns. With that in mind, you should consider Microsoft’s Bing search engine and Microsoft Ads. As time goes on, more and more people are starting to use Bing as their preferred search engine. This is why we
E-commerce in Germany is one of the largest e-commerce markets in Europe and quite an interesting one. According to data from the year 2020, the turnover of the e-commerce market in Germany was more than 103 billion euros, representing over 12% of the total retail trade turnover in the country. It is challenging
PPC campaigns are a great solution for increasing traffic and sales in your e-shop. However, launching only PPC campaigns is not enough for the e-shop to succeed and grow. E-shops should start with brand awareness campaigns as soon as they can. We understand that this can be costly but having a strong brand makes
In this guide, we wanted to show you how to easily import a Google Merchant account into your Microsoft Ads account. This is a mandatory setting to run Microsoft Smart Shopping campaigns. You can read more about this procedure on Microsoft's website. What does a process of GMC import looks
Croatia will use the new currency EURO from 1 January 2023. Until now, they have been using their own currency, Croatian kuna (HRK), and are now switching to the European currency. This change affects a number of Google Ads accounts, so we would like to keep you informed. The change affects accounts that
We communicate with e-shop owners and PPC specialists on a daily basis, and we know, that e-shops want to grow and expand from their home country quite frequently. The reasons for expansion are many, but it’s mainly due to the fact that the e-shop owners want to increase profit and establish themselves in a
Ecomod is a well-known Romanian Marketplace with over 10 years of e-commerce experience. The portal offers more than 50,000 products from various merchants with a focus on furniture and home & garden accessories. Ecomod focuses mainly on merchants who sell their products online, expand their business, and at the same time, they offer
Camix is a British vendor of high-end photo equipment and accessories. Based in Leeds, they sell renowned brands from companies such as Nikon, Canon, Sony, Fujifilm, and Panasonic both online and in-store. The popularity and high quality of services are also verified by highly rated reviews on Trustpilot. What
