How to create Performance Max campaigns without products

When creating Performance Max campaigns (P. Max), we sometimes encounter ecommerce stores that need to create this type of campaign without products. Based on this requirement, we have added a new feature to BlueWinston PPC tool, where you can select whether you want to advertise products or not. When is

Why is conversion tracking important in Microsoft Ads?

We are often asked why e-shops should start advertising on Microsoft Search Network (Bing, DuckDuckGo, AOL, Yahoo and others). The basic principle is to extend the advertising and therefore get orders from another channel. In addition, there is also the advantage of much less competition compared to advertising on Google search, and therefore a

How to replicate Google Performance Max campaigns to Microsoft Smart Shopping campaigns

E-shop owners and PPC specialists are always looking for new high-performance platforms where they can launch product campaigns. With that in mind, you should consider Microsoft’s Bing search engine and Microsoft Ads. As time goes on, more and more people are starting to use Bing as their preferred search engine. This is why we

Why should e-shops focus on strengthening their brand when they already use performance campaigns

PPC campaigns are a great solution for increasing traffic and sales in your e-shop. However, launching only PPC campaigns is not enough for the e-shop to succeed and grow. E-shops should start with brand awareness campaigns as soon as they can. We understand that this can be costly but having a strong brand makes

Importing a Google Merchant account into a Microsoft Ads account

In this guide, we wanted to show you how to easily import a Google Merchant account into your Microsoft Ads account. This is a mandatory setting to run Microsoft Smart Shopping campaigns. You can read more about this procedure on Microsoft's website. What does a process of GMC import looks

Prepare Croatian Google Ads accounts for the changeover to the EURO currency

Croatia will use the new currency EURO from 1 January 2023. Until now, they have been using their own currency, Croatian kuna (HRK), and are now switching to the European currency. This change affects a number of Google Ads accounts, so we would like to keep you informed. The change affects accounts that

How we helped Ecomod with Performance campaigns

Ecomod is a well-known Romanian Marketplace with over 10 years of e-commerce experience. The portal offers more than 50,000 products from various merchants with a focus on furniture and home & garden accessories. Ecomod focuses mainly on merchants who sell their products online, expand their business, and at the same time, they offer

How did Camix achieve a ROAS of 7000% using product ads?

Camix is a British vendor of high-end photo equipment and accessories. Based in Leeds, they sell renowned brands from companies such as Nikon, Canon, Sony, Fujifilm, and Panasonic both online and in-store. The popularity and high quality of services are also verified by highly rated reviews on Trustpilot. What

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