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free! Why looking at clicks and conversions alone is no longer enough… Automation has become a fundamental building block of digital advertising. Most campaigns in Google Ads and Microsoft Advertising today operate with Smart Bidding enabled, automatic targeting, enhanced conversion tracking or modeled data. According to Google, more than 80% of
At the beginning of December, we informed you about a change in the billing system in the BlueWinston application. Following this change, each client needs to set up their billing and payment details in their BlueWinston account, or choose the preferred payment method for using the BlueWinston tool. As this is an
Most performance-driven campaigns in Google or Microsoft Ads today run with maximum automation. However, many marketers face a dilemma: …why do some products “take off” while others “sleep,” even with the same budget and settings? The answer lies in how these platforms see and process a product as a data object, not simply as a
How to Use Performance Max and Other Automated Formats Effectively Automation is now a standard in PPC advertising…it not only helps advertisers save time, but it can also identify customers and conversions that would otherwise go unnoticed. Performance Max campaigns (in both Google Ads and Microsoft Ads) represent the most advanced generation of such automated
Campaigns are on hold because you’re missing an XML feed? They don’t have to be anymore. A new feature has arrived in BlueWinston that changes everything… Most e-shops face the same obstacle: to run automated product campaigns, you need a high-quality product XML feed. But having one is far from guaranteed. Many e-shops upload their
If you own or manage an e-shop, you’re probably investing in Google Ads to acquire new customers. But did you know that many of your clicks may be wasted if your ads are targeting the wrong queries? That’s why you should turn to the Search Terms Report, a tool that shows you what your
You have the perfect product image. It's really great. It could win over customers right now. But... a video would work even better, and you say to yourself, "Great, but who has the time, money, and nerves for that?" Source: Microsoft Advertising This is where Microsoft Copilot
If you still believe that Google is the irreplaceable king of online advertising, prepare to be surprised. While Google Ads increased its advertising revenue by 10.4% year-over-year, Microsoft Ads achieved double that - 21% - and its growth trajectory continues to rise. But it’s not just about the numbers. It’s a clear signal that
Black Friday is here again! On November 28, the biggest shopping frenzy of the year will kick off in full force. Online sales in Europe are once again expected to grow this year, continuing last year’s trend - when sales during the Black Friday and Cyber Monday weekend increased by approximately 19% year over year
At the beginning of 2025, BlueWinston launched the innovative Microsoft Ads for Free program, allowing e-shops to leverage the full power of Microsoft Ads without any initial costs. The program combines automated product campaigns, advanced optimization and performance tracking tools, and up to €600 in advertising credit from Microsoft. Our goal was to
