How does the button to change ETA to RSA ad patterns work?

On Monday, July 11, 2022, around noon, a button to change the old ETA advertising templates to RSA templates will appear in BlueWinston. The button will be located here: You can read about the windows that appear after clicking the "Migrate ETA ads to RSA" button in the manual, where we have summarized the process

Switch Smart Shopping campaigns to the Performance Max campaigns now or let Google automatically change them later?

Performance Max campaigns are a brand new and interesting campaign type in Google Ads about which we already wrote a bit. In this follow-up article, we would like to talk more about the transition from Smart Shopping campaigns to Performance max campaigns. A lot of e-shops already have Smart Shopping campaigns with a

How to optimize Performance Max campaigns?

If you created the Performance Max campaign you already know, that there aren’t that many ways to optimize it. Compared to standard Shopping campaigns the Performance Max campaigns don’t have keywords, search terms, or negative keywords. Creating Performance Max in BlueWinston brings a few benefits your way but wherever you create Performance Max

Ad pattern change from ETA to RSA – How to change them in BlueWinston

We would like to inform you that we have prepared a button to automatically change ETA templates to RSA templates directly in the BlueWinston interface. This feature applies only to Product Text Campaigns and Product-Group Text Campaigns. Why did we do this step? Well, starting from July 1, ETA templates won’t be updated

Email notifications with more accurate error descriptions

We wanted to improve our error handling and tracking systems so that errors that sometimes occur could be easily corrected. With this update, we can find specific errors that you can correct and notify you via email. We hope that with frequent error updates and their corrections your campaigns can be improved and can

Candid Solutions: How we brought 2 e-shops more than 2 000 000 € in 5 years

We've known each other for several years and since then you have been using BlueWinston for two e-shops for around 5 years ago now. During that time, we were in constant contact and you could of course watch as our tool developed through the years. I would like to ask how

Guide: How to advertise books with BlueWinston? (2nd part)

In the first part of the BlueWinston Book Advertising Guides, we showed you how can you simplify the creation of keywords and ads for individual books in BlueWinston. This can save you a lot of time when creating and managing campaigns. In this second part, we'll talk about how can BlueWinston automate text

Boosters: How we advertise books and authors through BlueWinston

Boosters - an online performance agency led by Martin Bulák and together with Jana Mešťanová they manage Google Ads campaign. The agency focuses on advertising strategies through various platforms, including performance PPC campaigns in Google search.. A problem that we had to solve In the case

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