How to Expand Your e-shop to France?

E-commerce in France continues to grow in popularity. In 2023, it ranked seventh in the global ranking of e-commerce markets. According to the ECDB platform, it is expected to further increase by 4.6% in the coming years. Several factors support this growth. The prevalence of mobile technologies, a broader range of products, and

The most common mistakes in e-commerce strategies

The e-commerce strategy, as a set of plans, is often referred to as an action plan or organized procedure that determines how a company utilizes the online environment to sell its products or services. This strategy encompasses various aspects, including marketing, logistics, customer service, payment options, and many others. Creating a successful e-commerce

Global Launch of P.Max Campaigns in Microsoft Ads

As of March 5th, Performance Max campaigns are globally available within Microsoft Advertising (previously in open beta). This new type of campaign, also known as P.Max, provides you with the opportunity to utilize cutting-edge artificial intelligence for efficient management of your campaign. What are Microsoft Performance Max campaigns?

Regulation of Consent Mode V2: How to Implement the Consent Mode V2 Update on Your Website

In the first part of the article, we took a closer look at what Consent Mode is and the differences between Consent Mode and Consent Mode V2, while in the second part, we will talk how to resolve the update to Consent Mode V2 and what to do if Consent Mode V2 is not

Regulation of Consent Mode V2: A New Dimension in Privacy Protection and Customization in the Digital Space

In the digital era, where the protection of personal data is becoming increasingly important, Google is introducing an updated tool, Consent Mode V2, representing a fundamental change in the processing of user data on the internet. This tool allows websites to adjust the processing of cookies based on the visitor's consent or dissent. The

7 Reasons why to independently optimize campaigns in Google and Microsoft Ads

Google and Microsoft Ads are two significant advertising platforms in the pay-per-click (PPC) advertising realm, each with its unique features and audience. While it may be tempting to apply a universal strategy to both platforms, it is essential to realize that separate optimization of campaigns for Google and Microsoft Ads is necessary for maximizing

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