What campaign structure do we recommend for Google Ads and Microsoft Ads?

The campaign structure is closely related to the launch of advertising and the start of sales on the e-shop. It's about splitting campaigns between different campaign types to get the best results from them. A clear division of campaigns in your Google and Microsoft Ads account can greatly help with managing and optimizing

In what order should you launch performance campaigns for your e-shop?

In this article, we will discuss the sequence in which to create and run campaigns for your e-shop. As a first step before launching campaigns, it is recommended to set a goal for how much you are willing to spend per order. Or ideally, what proportion of the total turnover (with or without tax)

When to launch brand awareness campaigns for your e-shop?

In most cases, advertising on an e-shop starts through performance campaigns. Therefore, it is recommended to consider when to launch brand awareness campaigns as well. In this article, you can learn in what sequence you should launch performance campaigns for your e-shop. Let's take a look at when and what brand awareness campaigns you

How to create Performance Max campaigns only with products?

Among PPC specialists, there is currently quite a lively discussion about how to create Performance Max campaigns that have only products and do not contain supporting materials (text, images, videos...). In this article, we'll discuss when it's appropriate to create such a campaign and how to set it up in BlueWinston. Why

How to expand your e-shop to the Nordic region?

In this article, we'll talk about ecommerce in the Nordics and why we would recommend expanding with your ecommerce store to this region. The Nordic region includes Norway, Sweden, Finland, Denmark and Iceland. These countries have the ideal environment for ecommerce and online shopping due to their maturity and advanced digital environment. Sweden,

How to create product campaigns for Microsoft Ads in BlueWinston

We introduce a new feature - product text campaigns for Microsoft Ads. Campaigns can be created from the feed and once uploaded to your Microsoft Ads account, you can advertise your products on the Bing search engine. This way you can reach more customers and extend your product advertising with another performance channel.

Load More Posts