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free! Searching, meaning the moment when a user enters a question into Google or another tool, used to be a fairly straightforward process. Type in some keywords, click on a few links, maybe save something or make a purchase. But in recent years, this process has fundamentally changed. Today, people aren’t just looking for answers. They
Some advertising strategies are so ingrained in our routines that we barely think about them anymore. They just work. They are there. You simply set a goal, assign a budget, and the system takes care of the rest. But even the most established tools evolve over time, sometimes quietly, other times with a major
Poland is becoming one of the most interesting countries for e-commerce expansion in Central and Eastern Europe. But it's not just about the size of the market. With over 30 million internet users and more than 14 million online shoppers, it is a true digital ecosystem that is growing at a rapid pace.
Do you have well-optimized campaigns in Google Ads? Great! But why let them work on just one platform? Thanks to the Google Import tool in Microsoft Advertising, you can easily transfer your campaigns from Google Ads to Microsoft Ads—without lengthy setups or wasting valuable time. This gives you the opportunity
A New Era of Personalized Online Shopping ChatGPT is no longer just a tool for generating text or answering questions. OpenAI is expanding its capabilities into the realm of online shopping - and it’s doing so in a way that fundamentally differs from traditional search engines or e-commerce platforms.
The digital advertising landscape is constantly evolving. Brands in the e-commerce space are working hard to keep up with continuous innovations, seeking the most effective ways to reach their target consumers using the latest tools and features. Their focus is increasingly on maximizing return on investment while simplifying campaign creation and management.At the same
The various areas of the e-commerce world are constantly evolving, and platforms that were once primarily used for search now offer comprehensive solutions for every stage of the customer journey. Microsoft Ads has long outgrown being just about advertising on Bing. It's now a vast advertising network that enables you to reach users
Starting in June 2025, Google Ads will introduce a significant new feature that will change how visual identity is managed in Performance Max (P.Max) campaigns. This update is called Brand Guidelines – a new functionality that allows advertisers to ensure consistent display of their business name and logo across the entire campaign. This feature
Microsoft has been present in the e-commerce environment for some time now and has built a strong position not only in software and cloud solutions but also in the field of digital advertising. In the world of online retail, Microsoft stands out as one of the key players, thanks to its broad range of
Digital communication has undergone exceptionally dynamic changes in recent years. Artificial intelligence is becoming an integral part not only of everyday life but also of the e-commerce sector, primarily due to rapid technological advancement and decreasing costs of generative AI. It is used for a variety of tasks related to advertising creation, as well
