In most cases, advertising on an e-shop starts through performance campaigns. Therefore, it is recommended to consider when to launch brand awareness campaigns as well. In this article, you can learn in what sequence you should launch performance campaigns for your e-shop. Let's take a look at when and what brand awareness campaigns you
Dynamic search ads are a type of advertising where the artificial intelligence of the search engine and the content on a given web page on an online store is used. The abbreviation DSA is used for Dynamic Search Ads. The principle is that the ad system automatically generates appropriate ads according to the content
Hi Martin, the first question I would like to ask is if you could tell us more about your agency Boosters and what online activities you do the most of. We are an online marketing agency called BOOSTERS from Banská Bystrica and we specialize in PPC systems. Within PPC systems
Among PPC specialists, there is currently quite a lively discussion about how to create Performance Max campaigns that have only products and do not contain supporting materials (text, images, videos...). In this article, we'll discuss when it's appropriate to create such a campaign and how to set it up in BlueWinston. Why
Read our interview with PPC specialist Pavel Chodil. He is a skilled specialist and has been using our PPC tool BlueWinston for a few years now. Hello Pavel, I would like to ask you if you work as a PPC freelancer or as an agency? I operate
In this article, we'll talk about ecommerce in the Nordics and why we would recommend expanding with your ecommerce store to this region. The Nordic region includes Norway, Sweden, Finland, Denmark and Iceland. These countries have the ideal environment for ecommerce and online shopping due to their maturity and advanced digital environment. Sweden,
If you are an advertiser looking to boost your business through online advertising, Microsoft Ads can be a great platform to give a try. Not only does it offer access to a wide audience, but it also provides some unique features that can help you target your ads effectively. If you're looking to save
We introduce a new feature - product text campaigns for Microsoft Ads. Campaigns can be created from the feed and once uploaded to your Microsoft Ads account, you can advertise your products on the Bing search engine. This way you can reach more customers and extend your product advertising with another performance channel.
E-shops often depend on analyzing their site traffic and the effectiveness of their marketing campaigns. However, we see that many e-shops are still using Google Analytics Universal. Therefore, we would recommend that you switch to Google Analytics 4, as the data collection for Google Analytics Universal will end on June 30, 2023.
We spent a long time deciding whether to import campaigns for the Czech advertising system Sklik from BlueWinston. The thing is that PPC specialists want to run product ads via Sklik also on the Czech search engine Seznam.cz. In this article we offer you a solution on how to run BlueWinston