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free! In today's digital world, promoting your business through online advertising is a must. The Microsoft Ads advertising platform is a great opportunity for you as an advertiser. It offers a wide range of tools and options to effectively target your goal. If you want to save money while using Microsoft Ads, free vouchers worth
ROAS is an abbreviation for Return on Ad Spend. This indicator is used to measure the effectiveness of the advertising campaign and is expressed as a percentage. ROAS is also useful for comparing the performance of different advertising campaigns and determining which campaigns show the highest return on investment. If the ROAS is
We recently enhanced the BlueWinston tool with several new features and a more user-friendly interface. The goal of these updates is to make the campaign creation process more efficient and faster. The added features are designed to help users create more effective campaigns, while the new interface offers smoother and easier navigation. Our aim is
Right now the Microsoft Advertising ecosystem has over 1,500 publishers. Windows PC operating system is 73% of the market and that starts 1 billion users. They have growing and robust premium video and CTV network partners like Netflix, MAXS, and Roku, and are redefining retail media and
In today's article, we'll discuss how to calculate Break Even ROAS (Return On Ad Spend) - also known as Critical ROAS. This indicator helps determine the return on advertising spend needed to cover all costs and begin generating profit. It's an important task for every e-commerce or digital marketing team. Let's see how ROAS works,
If you've ever wondered why your ads are showing up for searches unrelated to your business, or why you're spending budget on clicks that don't bring any conversions, we have a solution for you - negative keywords. In this article, we'll explain what negative keywords are and how they can turn your campaign into a
How to Allocate Your Budget to Microsoft Microsoft Ads and Google Ads, the two dominant forces in advertising, both offer Performance Max (PMAX) campaigns. Google is the market leader, and many advertisers overlook Microsoft's potential. In today’s article, we'll explore how Microsoft Advertising can integrate Performance Max campaigns into your
In the world of advertising, every click or view counts! That's why we use attribution models to understand which ad channels really deliver results. These models help us find out where it is worth investing. So in today's article we will look at how the attribution models in Google or Microsoft Ads help us
Microsoft Audience Network (MSAN) is an innovative display advertising platform from Microsoft. It brings revolutionary possibilities in the creation of advertising campaigns in the Microsoft network, which includes Microsoft Edge, Outlook and MSN. This network allows advertisers to effectively and accurately reach the desired target group. Thanks to MSAN's ability to advertise on
When creating successful advertising campaigns, proper budget management and expenditure are key. Just as we previously outlined the topic of spend limits in Google Ads, today we are discussing its application within the Microsoft Ads platform. In this article, we will look at the limits for “spend” in Microsoft Ads and ways to effectively
