Even though people still search for one thing, the way they search for it is constantly changing. Therefore, after updating exact match last fall, Google also comes with an update for two other types - phrase match and broad match modifier. We've answered the basic questions you might be interested in regarding this change. How
What is Promo code / Google voucher Google Ads promo codes are promotional codes that give user free credit to redeem on Google Ads. What does that exactly mean? There are different Google vouchers available. In case we create Google Ads account for you, you can get bonus credit from Google. The amount of bonus
Have potential customers already visited your e-shop, but didn't convert/purchase? Bring them back to your site and assure them that you are the right choice. Help yourself with remarketing campaigns and some of the best practices you can use to set them up. Today, more than half of the conversions are being made thanks to
In our previous blog, we showed you the difference between automatic and manual extensions. When we talk generally about extensions for Google ads, we are mostly referring to the manual ones you add to your ads. Depending on how you use them, these elements can both help your ad and cause considerable harm. What do
The process and management system of BlueWinston.com campaigns is much easier. We have implemented a special label “bw_enabled” that detects whether a keyword, ad text, or group was paused in Google Ads “manually” or by using third party bidding tools or not. You no longer need to watch and turn off the label “BW” as
After slow removal of average position as one of the essential metrics, Google rolled out another new feature, it's called Policy manager and it will be available already this month. Policy manager is responsible for alerting advertisers in case they are violating any of the advertising policies in Google Ads. Sometimes it can be even
Speed of your pages is going to be the new indicator considered when crawling and placing the pages into search. It is, therefore, important to track it. One side is to measure the speed of your pages. The other is to work with non-optimal results. Now we will focus on both. Google PageSpeed Insights (PSI)
Need to save time while increasing the performance of your ads? Google Ads is constantly adapting to its users and it is also, for example, by creating ads. Just insert different variations of the text and Google Ads will combine them thanks to responsive ads to make your ads as effective as possible. We've introduced
Recently, there has been a bunch of Google Ads updates. After canceling the average position, introducing recommended columns and various updates to increase landing page load time, the time has come to parallel tracking as well. This feature was already available last year but now it is ready to improve the performance of your campaigns
When running different campaigns, you can easily lose track of which columns in Google Ads you have and are actually using. Therefore, Google has introduced a new feature, recommended columns that will help you to highlight recommended columns in your profile to help you manage your campaign. The recommended columns were introduced by the end
