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free! Recently, we announced that Google will remove the average position during the year and replace it with new metrics. It was removed from Google Ads by September 30th, 2019. The average position will be replaced by the two metrics we reported in our older blog. – Search top impression rate and Search absolute top impression rate. According
Last year, Google introduced two features to create audiences for search advertising - in-market audiences and detailed demographics. This year it brings updates to protect privacy and personal data of users. Will this change affect you? Neither of the two customers who come to your e-shop are the same. But what they have in common
Many people come to your site thanks to advertising, but only few of them stay longer or make a purchase/conversion? There can be many causes. Poor ad copy, inappropriate targeting... But also an unattractive or outdated landing page. Now you can also monitor its performance in Shopping Ads. Until now, you could gain insight into
Advertising your product using Google Ads does not end by writing good ad copy and correct targeting. Customer´s experience building and decision making continues after clicking the ad and entering the page to which the ad leads. This landing page, which is not necessarily the main page, is often the first experience a user has
Google Merchant uses your product feed to create Shopping ads. A quality product feed is the basis for the success of your Shopping ads because it contains all the product information that will be used to create an ad. Let’s see how you can customize it for the best results. For successful advertising on Google
What is Google Ads? In case you don’t know what is Google Ads, pay close attention to this part of the article. Because only then you can understand why you need a Google Ads account. Google Ads is here to help your business. As it says in the name, it is an advertising program from
Google has come up with a number of automated solutions in recent years. If you previously wanted to manage your Shopping campaigns, you couldn’t avoid the time-consuming and demanding prioritization of campaigns, product groups, bids, or keywords. Thanks to Smart Shopping campaigns, you will no longer need to do any of this. What are
The payment methods available for your account will depend on your country and currency. Without proper billing options, you can't use all the benefits that Google Ads offers. In this guide, we will show you how to set them up. 1. Log in to your Google Ads account. 2. Click the tool icon, then click on the
Introduced on Google Marketing Live 2019Â in May this year, Gallery Ads is a new, visually interesting advertising format for your products. The beta version is available to advertisers in 11 languages but soon will be available in many others. Why should you care about this format? Gallery Ads, inspired by Facebook carousel ads (or multiple
In our previous blog, we've introduced to you keyword matching options in Google Ads. This is the setting in which you define what search queries will make your ad run. Now, we will focus on the strategies you can use with this setting to get the most out of it. Correct use of keyword matches affects
