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free until 2026! Google is sure to bring your products as close to the potential customers as possible, while also making it easier for you to create ads for them. That is why Google has decided to launch new Google Ads formats and several enhancements for the classic ones. The three new ad formats that Google will launch
Google's Smart Bidding has quickly become a popular bidding tool. A set of rules that, thanks to automatic learning, can create a tailored strategy, has saved hours of work for many users. However, according to Google, there is still room to optimize and improve the performance of this tool. Many new features and tools have
After slow removal of average position as one of the essential metrics, Google rolled out another new feature, it's called Policy manager and it will be available already this month. Policy manager is responsible for alerting advertisers in case they are violating any of the advertising policies in Google Ads. Sometimes it can be even
Your potential customers may not find all the necessary information in your ad, which may be a need to contact you. Google is currently beta-testing a lead form extension that could easily help in these situations. Google extensions are small elements that are added to your ad either automatically, if they match your goal, or
Are you thinking about ways to boost your ad and outstand the competition? We strongly recommend you trying extensions for your Google Ads. Small elements you can add to your ad to make it more interactive and engaging for potential customers. These are extensions for Google Ads. Unfortunately, they are a double-edged sword... Before you
The goal of each advertiser is to earn more than is the investment in advertising. Therefore, it is not enough to only drive traffic to your e-shop if the visitors will not purchase anything. You pay per click, but the investment is not going to be refunded. Unnecessary waste of money, right? We've prepared some
Budget is a fundamental variable to your advertising and campaigns, which depend on it. When managing them, it may be difficult to estimate the course of your ad´s performance, depending on your budget and various settings. Therefore, Google Ads roll out new tool that will help you with planning and forecasting. You may find it
Need to save time while increasing the performance of your ads? Google Ads is constantly adapting to its users and it is also, for example, by creating ads. Just insert different variations of the text and Google Ads will combine them thanks to responsive ads to make your ads as effective as possible. We've introduced
Google is still looking for ways to make the work easier and save time for a lot of marketers. That's why you might be happy that based on feedback there have been new features added to Keyword Planner, and the existing ones have been updated. Keywords are an important part of advertising. They will help
We all make mistakes. What matters is whether we learn from them or evaluate them as unimportant and continue to repeat them. But you can also learn from the mistakes of others. It's not different in the world of Google Ads. Read the 5 most common mistakes in creating your ad copy so you can
