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free until 2026! Responsive search ads are new and quite interesting format of Google Ads. They consist in adjustment of the ad, based on the previous activity of potential customers. The system tests dynamically various combinations of titles and descriptions, while observing which combinations performs best for different search requests. Saved time, higher flexibility, more of approached customers,
TOP 10 benefits of Shopping Ads Shopping ads are ads that include product information, product image, store name, and product price. Product information is created based on attributes in the feed that are stored in your Merchant Center account. Shopping ads are shown to users who are looking for a specific type of product,
Keywords insertion is very discussed topic these days. In our previous blogs, we introduced you text ads via Google, their options, or bidding. In almost every article we emphasized the need for appropriate keywords, which will make your ad a relevant message for the potential customers. Keywords are words, or phrases, that should be used
Internet became the most significant channel to advertise and create advertising campaigns. Their admins, PPC specialists, are still more and more wanted by various firms. A degree in marketing is not enough. Before hiring someone, who will manage and optimize your ad campaigns, you should focus on the following skills and experience. Otherwise, you are
Varieties of text ads, known from Google Search Network, can be used also in Display Network, hence in various webs and applications that are using Google Ads. Display Network is actually created by two million of webs and more than 650 000 of applications. All these are places where you can engage with your potential
We will not be exaggerating, when telling that Google, during its 20 years of existence, has really changed the world. And in regard of this anniversary, the time to reflect on how it had contributed to our daily lives has come. You do not even have to google it to conclude that it has really
A good text for your ad is only one part of success when attracting new potential customers. The other is the implementation of adequate strategy for bidding, so that you get the maximal results on the minimal ad price. If you do not pay enough attention to bidding, you may end up paying much more.
Crawl Budget is very popular topic these days. The search engines are supposed to scan daily the highest possible number of sites, searching for the new content. During the crawling they are finding new URL addresses that need to be analyzed, indexed and included in search. For there are many of these addresses, the robots
The creation of shopping campaigns using Google has never been easier. Google has recently introduced a service, Smart Shopping Campaigns, that is freeing you from the responsibilities, such as priority settings, strategy of campaigns, bidding… Moreover, ads are no longer going to be displayed in Google Search Network only, but also in the Display Network,
What are the shopping ads best practices? Are you a seller willing to effectively promote your products? If you are not a creative type of person, you do not have to struggle with suitable text ad content or the usage of keywords anymore. Google Shopping Ads Campaigns will help you to create an optimal ad
