When creating Performance Max campaigns (P. Max), we sometimes encounter ecommerce stores that need to create this type of campaign without products. Based on this requirement, we have added a new feature to BlueWinston PPC tool, where you can select whether you want to advertise products or not. When is

E-commerce in Germany is one of the largest e-commerce markets in Europe and quite an interesting one. According to data from the year 2020, the turnover of the e-commerce market in Germany was more than 103 billion euros, representing over 12% of the total retail trade turnover in the country. It is challenging

PPC campaigns are a great solution for increasing traffic and sales in your e-shop. However, launching only PPC campaigns is not enough for the e-shop to succeed and grow. E-shops should start with brand awareness campaigns as soon as they can. We understand that this can be costly but having a strong brand makes

Croatia will use the new currency EURO from 1 January 2023. Until now, they have been using their own currency, Croatian kuna (HRK), and are now switching to the European currency. This change affects a number of Google Ads accounts, so we would like to keep you informed. The change affects accounts that

We communicate with e-shop owners and PPC specialists on a daily basis, and we know, that e-shops want to grow and expand from their home country quite frequently. The reasons for expansion are many, but it’s mainly due to the fact that the e-shop owners want to increase profit and establish themselves in a

Quite often we come across e-shops that expand from one country to another. This happens for various reasons, for example, the e-shop wants to increase sales, profit and establish itself in a less competitive market. It may happen that there is already fierce competition, low margins, and low profit in the domestic market.

We wanted to improve our error handling and tracking systems so that errors that sometimes occur could be easily corrected. With this update, we can find specific errors that you can correct and notify you via email. We hope that with frequent error updates and their corrections your campaigns can be improved and can

If you’ve been advertising on Google or maybe only reading about advertising, you surely came across Google Smart Shopping Campaigns. This advertising structure is fully automated with the sole purpose of bringing you new customers. Smart Shopping now accounts for 40 to 60% of all Google Ads purchases, which is an evidence of how

Do you have a large inventory/well-developed website and want to find an easy and fast way to approach potential customers? Then Dynamic Search Ads are the right choice for you. Dynamic Search Ads are considered to be one of the unique campaign types you can get on Google. They are by far the

Every successful ad needs the right audience to thrive. You can create the most engaging and innovative campaign, however it’s less likely to succeed unless you target the right audience. Google’s solution is targeting your desired audience by allowing advertisers to refine their audience reach based on a number of factors. One