Get Microsoft Ads setup, tools and coupon for 
free until 2026! Online advertising of your products and services is without a doubt the best way to bring them as close as possible to your potential customers. In order to create good ads, you need to know what people visit your site and how they behave. Google Analytics can help here a lot. Google Analytics is a
Using the automation tool  Blue Winston has a big amount of advantages. It offers unique features thanks to which you can take your e-shop to a brand new level. It doesn't end there. You can gain a certified partnership. Let’s talk about what it actually is, why you should have it and what are the benefits
What are Dynamic Product Ads and what are they used for? Dynamic Ads help advertisers transport ads to the exact users who are interested in their particular offer. They are suitable for advertisers who offer a larger number of products in the offer of e-shops, due to the fact that DSA uses content from the
Maybe you have already experienced publishing an ad to acquire new customers, but as the time went by its impressions were not growing. Low or no impressions are an indicator that your ad has no reach and that you cannot expect any click-throughs or conversions. Let´s have a look on how to change it.
We brought you already 5 blogs with the most important features of Google Analytics that might help you to push your ecommerce forward. If you did not have chance to read them yet, you may find links by the end of this blog to quickly access them. To get the most out of Google Analytics,
BlueWinston is a tool for automated creation of product text ads for Google Search. The key to the success of the simplest automation of ads is just the creation of product names. There are specific rules for the creation of product names, which will ensure the best and the fastest listing of most of
From our experience, every keyword in product campaigns need at least 10 - 20 clicks for one conversion. But when you use more match type for keywords, they can cannibalize each other - and also clicks are divided into more keywords - so it is harder to optimize. Keywords Match types We recommend to use
From our experience, every keyword in product campaigns need at least 10 - 20 clicks for one conversion. But when you use more match type for keywords, they can canibalize each other - and also clicks are divided to more keywords - so it is harder to optimize. Keywords Match types We recommend to use
Is your web visited by many people, but sometimes happens that they do not convert their visit to any conversion – purchase of the product? Try to remind them the product they have been looking at and convince them to buy it! Google Ads have been thinking of you even in this way and so
Click fraud protection is very popular topic these days. Ecommerce has experienced major boom in the past years. It is esteemed that there are from 12 to 24 million of e-shops selling products worldwide. With a “new” form of commerce, new tools to exclude the competitors arise – click fraud, for instance, or other malicious
