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About Darko Ďurica

I think about myself that I am a great salesman. I offer people what they need. A also like to learn everything new and write articles about digital marketing. I am a big lover of high-quality food, falafel and beer.

Ads without impressions? The problem might be in your settings

Maybe you have already experienced publishing an ad to acquire new customers, but as the time went by its impressions were not growing. Low or no impressions are an indicator that your ad has no reach and that you cannot expect any click-throughs or conversions. Let´s have a look on how to change it.

Do you hesitate between automated or manual bids? We compared them for you!

Setting bidding strategies is a huge dilemma when launching campaigns. The first question is whether they should be automated, or you want to manage them manually. Not each type of strategy fits each type of campaign. Therefore, we compared them to make the decision making easier for you. Here are the results… Automated bidding can

Dynamic search ads – DSA bring out new options for targeting and stats

Dynamic Search Ads (DSA) for Google Search are the most easiest way how to get new customers. It is because of their very easy setup. Similar as in other campaign types in Google Ads, also in DSA campaigns are there regularly new features. If you begin with creation of Google DSA campaigns, we recommend

Adjust to mobile-first indexing with mobile-friendly website

Smartphones have brought so many options to people´s lives that desktop devices are slowly losing their attractivity for regular daily activities, such as web-browsing. Google is catching up with this trend by an experiment called “mobile-first indexing”. This experiment serves primarily the users of the search; however it will influence mainly the web owners. In

Quick guide to Google Analytics #BONUS – Set dashboards accordingly to your needs

We brought you already 5 blogs with the most important features of Google Analytics that might help you to push your ecommerce forward. If you did not have chance to read them yet, you may find links by the end of this blog to quickly access them. To get the most out of Google Analytics,

Product name and a correct XML feed: the key to the success of automated text ads for Google products

BlueWinston is a tool for automated creation of product text ads for Google Search. The key to the success of the simplest automation of ads is just the creation of product names. There are specific rules for the creation of product names, which will ensure the best and the fastest listing of most of

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