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free! What is Google Ads? In case you don’t know what is Google Ads, pay close attention to this part of the article. Because only then you can understand why you need a Google Ads account. Google Ads is here to help your business. As it says in the name, it is an advertising program from
Google has come up with a number of automated solutions in recent years. If you previously wanted to manage your Shopping campaigns, you couldn’t avoid the time-consuming and demanding prioritization of campaigns, product groups, bids, or keywords. Thanks to Smart Shopping campaigns, you will no longer need to do any of this. What are
The payment methods available for your account will depend on your country and currency. Without proper billing options, you can't use all the benefits that Google Ads offers. In this guide, we will show you how to set them up. 1. Log in to your Google Ads account. 2. Click the tool icon, then click on the
Introduced on Google Marketing Live 2019Â in May this year, Gallery Ads is a new, visually interesting advertising format for your products. The beta version is available to advertisers in 11 languages but soon will be available in many others. Why should you care about this format? Gallery Ads, inspired by Facebook carousel ads (or multiple
In our previous blog, we've introduced to you keyword matching options in Google Ads. This is the setting in which you define what search queries will make your ad run. Now, we will focus on the strategies you can use with this setting to get the most out of it. Correct use of keyword matches affects
There is no universally valid remarketing strategy. Its settings vary depending on what you specifically want to achieve. The strategies that others have used in the campaign may or may not succeed in yours. Therefore, we are adding a further 6 best practices to the list of best strategies we've recently written for you to
Keywords are a way for you to bring your ad to relevant search queries in Google Search to reach customers who are looking for services or products you offer. By setting them up correctly, you reduce the risk of wasting your budget, as well as unnecessary displays for users who are not interested in
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With the insights and reports we get from Google Ads and Google Analytics, we are more and more able to tell who our customers are. So, if we know more about them than the product they are searching for, we can use more accurate forms of targeting. One of them is topic targeting. Although this
