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free! To fall updates that touched three Google Ads areas, another were added last week – focused on targeting in Google Ads. Google has introduced two new ways to bring your ad closer to an ideal audience even easier. You'll be able to target affinity audiences as well as seasonal in-market audiences in the coming weeks.
Since the launch of Google Ads, you have been able to track conversions based on when your ad was clicked. While this report provides necessary information for your business, it may be partially distorted. That's why Google has come up with new reporting columns to give you even more detailed reports. Until now, you could
Responsive Search Ads (RSA) that Google has beta-tested for almost a year, are finally available to all advertisers and all languages. Moreover, there are two new tools to make your work even more efficient. Through machine learning, RSA formulates relevant and effective messages for your potential customers. From up to 15 headlines and 4 descriptions,
It is up to you whether you will profit from your ad, or if it is just an unnecessary waste of money. There are many settings that will significantly affect your ad´s performance. But no doubt the most important of these is the text you promote your product with. Writing an ad copy may seem
To ensure fair competition when creating ads on Google, Google has created advertising policies that must be followed by all sellers using the service. This is a set of rules that aims not only to comply with the law, but also to create a functional, trustworthy, safe, and enjoyable experience for Google users. As an
It often happens that the sales of the products on your e-shop depend on a specific season. It can be, for example, the season, but also a short-term fluctuations in the form of sales or the launch of a new product. Of course, this seasonality also has an impact on the online advertising of the
Recently, we announced that Google will remove the average position during the year and replace it with new metrics. It was removed from Google Ads by September 30th, 2019. The average position will be replaced by the two metrics we reported in our older blog. – Search top impression rate and Search absolute top impression rate. According
Last year, Google introduced two features to create audiences for search advertising - in-market audiences and detailed demographics. This year it brings updates to protect privacy and personal data of users. Will this change affect you? Neither of the two customers who come to your e-shop are the same. But what they have in common
Many people come to your site thanks to advertising, but only few of them stay longer or make a purchase/conversion? There can be many causes. Poor ad copy, inappropriate targeting... But also an unattractive or outdated landing page. Now you can also monitor its performance in Shopping Ads. Until now, you could gain insight into
Advertising your product using Google Ads does not end by writing good ad copy and correct targeting. Customer´s experience building and decision making continues after clicking the ad and entering the page to which the ad leads. This landing page, which is not necessarily the main page, is often the first experience a user has
