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free! Have potential customers already visited your e-shop, but didn't convert/purchase? Bring them back to your site and assure them that you are the right choice. Help yourself with remarketing campaigns and some of the best practices you can use to set them up. Today, more than half of the conversions are being made thanks
Every online retailer wants to get the highest conversion rate possible. Obviously, out of the 100 customers who visit your site, it is better if twenty people do the purchase than just one. Therefore, you need to care about the experience your ad will provide the customer with, especially about the landing page where your
You have created the perfect ad for your product. But when you publish it, nothing happens. No impressions, clicks, nor conversions... Your ad just does not show. It does not have to be a reason for panic, you are not the only one in this unfortunate situation. It could have been just a moment of
In our previous blog, we showed you the difference between automatic and manual extensions. When we talk generally about extensions for Google ads, we are mostly referring to the manual ones you add to your ads. Depending on how you use them, these elements can both help your ad and cause considerable harm. What do
With countless online purchases that take place every day on the Internet, it can be challenging to properly target your ads to the right audience while keeping your position from the competition. If you are concerned about how your ad is performing compared to your competitors, you may find out easily with competitive metrics from
Google is sure to bring your products as close to the potential customers as possible, while also making it easier for you to create ads for them. That is why Google has decided to launch new Google Ads formats and several enhancements for the classic ones. The three new ad formats that Google will launch
Google's Smart Bidding has quickly become a popular bidding tool. A set of rules that, thanks to automatic learning, can create a tailored strategy, has saved hours of work for many users. However, according to Google, there is still room to optimize and improve the performance of this tool. Many new features and tools have
The process and management system of BlueWinston.com campaigns is much easier. We have implemented a special label “bw_enabled” that detects whether a keyword, ad text, or group was paused in Google Ads “manually” or by using third party bidding tools or not. You no longer need to watch and turn off the label “BW” as
After slow removal of average position as one of the essential metrics, Google rolled out another new feature, it's called Policy manager and it will be available already this month. Policy manager is responsible for alerting advertisers in case they are violating any of the advertising policies in Google Ads. Sometimes it can be even
Your potential customers may not find all the necessary information in your ad, which may be a need to contact you. Google is currently beta-testing a lead form extension that could easily help in these situations. Google extensions are small elements that are added to your ad either automatically, if they match your goal, or
