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free! The process and management system of BlueWinston.com campaigns is much easier. We have implemented a special label “bw_enabled” that detects whether a keyword, ad text, or group was paused in Google Ads “manually” or by using third party bidding tools or not. You no longer need to watch and turn off the label “BW” as
After slow removal of average position as one of the essential metrics, Google rolled out another new feature, it's called Policy manager and it will be available already this month. Policy manager is responsible for alerting advertisers in case they are violating any of the advertising policies in Google Ads. Sometimes it can be even
Your potential customers may not find all the necessary information in your ad, which may be a need to contact you. Google is currently beta-testing a lead form extension that could easily help in these situations. Google extensions are small elements that are added to your ad either automatically, if they match your goal, or
Are you thinking about ways to boost your ad and outstand the competition? We strongly recommend you trying extensions for your Google Ads. Small elements you can add to your ad to make it more interactive and engaging for potential customers. These are extensions for Google Ads. Unfortunately, they are a double-edged sword... Before you
The goal of each advertiser is to earn more than is the investment in advertising. Therefore, it is not enough to only drive traffic to your e-shop if the visitors will not purchase anything. You pay per click, but the investment is not going to be refunded. Unnecessary waste of money, right? We've prepared some
Budget is a fundamental variable to your advertising and campaigns, which depend on it. When managing them, it may be difficult to estimate the course of your ad´s performance, depending on your budget and various settings. Therefore, Google Ads roll out new tool that will help you with planning and forecasting. You may find it
Speed of your pages is going to be the new indicator considered when crawling and placing the pages into search. It is, therefore, important to track it. One side is to measure the speed of your pages. The other is to work with non-optimal results. Now we will focus on both. Google PageSpeed Insights (PSI)
In BlueWinston.com we have launched a new feature so you do not longer have to wonder if you have paid for your account in time. We have introduced the option of recurring payments, which will now automatically repeat, and your account will be automatically renewed. You can use this method if you use PayPal or
Need to save time while increasing the performance of your ads? Google Ads is constantly adapting to its users and it is also, for example, by creating ads. Just insert different variations of the text and Google Ads will combine them thanks to responsive ads to make your ads as effective as possible. We've introduced
