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free! Campaigns are on hold because you’re missing an XML feed? They don’t have to be anymore. A new feature has arrived in BlueWinston that changes everything… Most e-shops face the same obstacle: to run automated product campaigns, you need a high-quality product XML feed. But having one is far from guaranteed. Many e-shops upload their
If you work with P.Max campaigns, you know that success often lies in the details. Proper product segmentation, quick reactions to performance, and most importantly - as little manual work as possible. That’s exactly why we created the BlueWinston P.Max Labelizer, a tool that helps you automatically label products based on their performance,
Digital communication has undergone exceptionally dynamic changes in recent years. Artificial intelligence is becoming an integral part not only of everyday life but also of the e-commerce sector, primarily due to rapid technological advancement and decreasing costs of generative AI. It is used for a variety of tasks related to advertising creation, as well
In digital marketing, one simple rule applies: if you're not visible, customers won't find you. But visibility alone isn't enough—you need your ads to reach the right audience and deliver the expected results. Imagine investing a significant budget in ads that fail to reach the right people. Your products go unnoticed, customers turn to
Make your Ad Texts more relevant and bring your products closer to your customers In the past, when we had no shopping or P.Max ads the only thing that we could do in Google or Microsoft search was create Search Ads which are a form of text ads showing on
Managing search network ads can be challenging, especially when overseeing dozens of campaigns with different goals and budgets. Manual bidding in such cases is not only time-consuming but often leads to errors, inefficient budget usage, and missed opportunities. So how can you streamline the bidding process to maximize return on investment (ROI) while maintaining
The competitive landscape highlights Performance Max campaigns as a powerful tool that helps advertisers like you not only reach a broader audience but also achieve better results. However, it is crucial to remember that without proper setup and product differentiation, leveraging their full potential can be challenging. It often happens that, without detailed labeling
ROAS is an abbreviation for Return on Ad Spend. This indicator is used to measure the effectiveness of the advertising campaign and is expressed as a percentage. ROAS is also useful for comparing the performance of different advertising campaigns and determining which campaigns show the highest return on investment. If the ROAS is
If you've ever wondered why your ads are showing up for searches unrelated to your business, or why you're spending budget on clicks that don't bring any conversions, we have a solution for you - negative keywords. In this article, we'll explain what negative keywords are and how they can turn your campaign into a
Microsoft Audience Network (MSAN) is an innovative display advertising platform from Microsoft. It brings revolutionary possibilities in the creation of advertising campaigns in the Microsoft network, which includes Microsoft Edge, Outlook and MSN. This network allows advertisers to effectively and accurately reach the desired target group. Thanks to MSAN's ability to advertise on
