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free! In our previous blog, we showed you the difference between automatic and manual extensions. When we talk generally about extensions for Google ads, we are mostly referring to the manual ones you add to your ads. Depending on how you use them, these elements can both help your ad and cause considerable harm. What do
The process and management system of BlueWinston.com campaigns is much easier. We have implemented a special label “bw_enabled” that detects whether a keyword, ad text, or group was paused in Google Ads “manually” or by using third party bidding tools or not. You no longer need to watch and turn off the label “BW” as
After slow removal of average position as one of the essential metrics, Google rolled out another new feature, it's called Policy manager and it will be available already this month. Policy manager is responsible for alerting advertisers in case they are violating any of the advertising policies in Google Ads. Sometimes it can be even
Speed of your pages is going to be the new indicator considered when crawling and placing the pages into search. It is, therefore, important to track it. One side is to measure the speed of your pages. The other is to work with non-optimal results. Now we will focus on both. Google PageSpeed Insights (PSI)
Need to save time while increasing the performance of your ads? Google Ads is constantly adapting to its users and it is also, for example, by creating ads. Just insert different variations of the text and Google Ads will combine them thanks to responsive ads to make your ads as effective as possible. We've introduced
Recently, there has been a bunch of Google Ads updates. After canceling the average position, introducing recommended columns and various updates to increase landing page load time, the time has come to parallel tracking as well. This feature was already available last year but now it is ready to improve the performance of your campaigns
When running different campaigns, you can easily lose track of which columns in Google Ads you have and are actually using. Therefore, Google has introduced a new feature, recommended columns that will help you to highlight recommended columns in your profile to help you manage your campaign. The recommended columns were introduced by the end
In the latest update (1.49.0) we have added information about Eligible products in Google Merchant Account for Merchant Feeds. Eligible product is one, that : It is in Stock. Google has accepted it and set its "Destination Status" as Approved (not Disapproved or Pending). This status is set by Google only after a certain amount of time since the product
By the end of February 2019 Google has announced that its average position ends. It will be replaced by new metrics introduced in November. In Google representative's words, the new metrics are the best for optimizing the position. New metrics are Search top impression rate and Search absolute top impression rate. They inform about how
Many companies choose to use Smart shopping for several countries at the same time. The reason is simple - the number of companies using Google Shopping is growing - therefore it is strategically appropriate to expand the campaign abroad and gain new customers or outperform the competition. In the following article you will learn
