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free! Many companies choose to use Smart shopping for several countries at the same time. The reason is simple - the number of companies using Google Shopping is growing - therefore it is strategically appropriate to expand the campaign abroad and gain new customers or outperform the competition. In the following article you will learn
Smart shopping campaigns for products in the e-shop This is the type of ad you can create in Google Ads, linked to your Google Merchant account. A common practice is to upload your product information (feed) in your Google Merchant account. The Google Merchant account must be linked to your Google Ads account where you
Today, automation is an essential and inevitable part of our daily business. Google is constantly improving its services by automating the processes so you can advertise your products more efficiently. For example, Smart Campaigns or Smart Bidding in Google Ads. In previous blogs, we have observed the first area. Now we will have a
Google Ads in Shopping is a great way to bring your products as close to potential customers as possible. Because of their broader presence and powerful reports, they represent a huge potential for your business that would be a shame not to take advantage of. There are two types of these ads. We've prepared a
Dynamic Search Ads (DSA) for Google Search are the most easiest way how to get new customers. It is because of their very easy setup. Similar as in other campaign types in Google Ads, also in DSA campaigns are there regularly new features. If you begin with creation of Google DSA campaigns, we recommend
Visitors of your e-shop are not the main benchmark of your business success. Your web can be visited by thousands of people daily, but if they do not buy anything, you will not benefit. Learn how to measure the effectivity of these visits! In our last blog from the quick guide to Google Analytics, we
New visit on your page does not have to mean immediate success. You can have many visits, but if your visitors are not purchasing, they do not bring any added value to your business. Before moving to purchases themselves, read more about what influences the behavior of the visitors on your website. In this, already
Promotion is inherently interconnected with running an online business. But do you know, whether it helps you to acquire new customers? If you run an e-shop and don´t know the answer to this question, you should immediately change it. You can significantly affect your business and save money. In our third blog of Google Analytics
Do you know your audience? Who are the visitors of your webpage and your potential clients? Where do they come from? Do they have anything in common? In case you are running an online business, you definitely should know answers to these questions. If you know your customers and their behavior, you´ve partly succeeded. Google
To create good ads and content, you have to know your audience and environment where you publish them. To understand their behavior, you need to measure them somehow and then analyze the results. Otherwise you may end up creating many ads and content, but the investment will hardly (if ever) pay off. Extra work? You´re
