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free until 2026! There is no universally valid remarketing strategy. Its settings vary depending on what you specifically want to achieve. The strategies that others have used in the campaign may or may not succeed in yours. Therefore, we are adding a further 6 best practices to the list of best strategies we've recently written for you to
Keywords are a way for you to bring your ad to relevant search queries in Google Search to reach customers who are looking for services or products you offer. By setting them up correctly, you reduce the risk of wasting your budget, as well as unnecessary displays for users who are not interested in
With the insights and reports we get from Google Ads and Google Analytics, we are more and more able to tell who our customers are. So, if we know more about them than the product they are searching for, we can use more accurate forms of targeting. One of them is topic targeting. Although this
Are you thinking about ways to boost your ad and outstand the competition? We strongly recommend you trying extensions for your Google Ads. Small elements you can add to your ad to make it more interactive and engaging for potential customers. These are extensions for Google Ads. Unfortunately, they are a double-edged sword... Before you
The goal of each advertiser is to earn more than is the investment in advertising. Therefore, it is not enough to only drive traffic to your e-shop if the visitors will not purchase anything. You pay per click, but the investment is not going to be refunded. Unnecessary waste of money, right? We've prepared some
Speed of your pages is going to be the new indicator considered when crawling and placing the pages into search. It is, therefore, important to track it. One side is to measure the speed of your pages. The other is to work with non-optimal results. Now we will focus on both. Google PageSpeed Insights (PSI)
We all make mistakes. What matters is whether we learn from them or evaluate them as unimportant and continue to repeat them. But you can also learn from the mistakes of others. It's not different in the world of Google Ads. Read the 5 most common mistakes in creating your ad copy so you can
Users will not search for your e-shop unless they know you exist. If you are starting, but even if you already run an online business, it is recommended that you continue to take new steps to find new potential customers. Google Ads in Display Network is a great way to bring your site closer to
If you own an online store, you can use Google Shopping campaigns to advertise and sell your products, drive traffic to your website or local store, and find potential customers. Did you know that e-shop owners have up to 40% - 60% of their purchases thanks to Google Shopping? In BlueWinston you can create these
In Google Ads, a remarketing option is available for years. Remarketing helps us reach people who visited your website. Previous visitors can see your ads while surfing the internet or while searching on Google. For more information read our ultimate guide about Shopping ads.With dynamic remarketing, you can serve the ads to previous visitors, but
