Which segments were most affected by the Covid-19 situation in Slovakia?

Covid-19 coronavirus is the main topic these days. It is also no exception in connection with the question of how this situation affects e-commerce in Slovakia. Since March, most people in Slovakia have been staying safe in their homes, and they only go out if necessary. This is precisely the consequence of changes in

How to manage product inventory during pandemic

Business owners around the world are trying to respond the most appropriate to the panic that is raging around the world. The coronavirus pandemic brings a number of challenges to retailers of all sizes. Therefore, they have to make changes. They share information about how the company and its employees work in this situation. More

Switch to expanded text ads easily with these practices

It has been over a year since Google Ads introduced a revolutionary update, expanded text ads. These offer you even more space to attract your potential customers. However, the switch from standard to enhanced text ads may not be easy at all due to the uncertainty. Here are some tips on how you can handle

Search Ads 360: Manage large campaigns more efficiently

Google ads have undergone many changes in recent months. These include not only ad displaying, but also new useful features and reorganization of the advertising platform. Search Ads 360 is a result of these changes - a unique campaign management tool for search engines. The work of many agencies and marketers managing accounts across multiple

Optimization Score: What does it mean for ads and how high should it be?

With analytics tools, you can observe the performance of your ads, whether they are bringing you new leads and sales, or what is their potential in the future. Optimization score is such an analytical tool directly in Google Ads and it’s available for free. Analytics tools are important for anyone who chooses to promote their

Optimize your campaigns on the go with the Google Ads app

Google Ads helps you stay up-to-date and manage your ads wherever you are. In an ever-changing world of online marketing, it would be difficult to find a better companion. Respond to current trends and manage your campaigns on the go! What can you do with the Google Ads app? If you advertise your products using

Do even more with the new features in the Google Ads app

Track your campaign information anywhere, even on the go with the Google Ads app. You can easily download it to your smartphone on Google Play for Android or the App Store for iOS. With these new features, you can do even more with the app. Google Ads makes marketers’ life easier in several ways. In particular, they

Google will donate 304mil. € to sellers in the form of a Google Ads credit

The current situation is very difficult, especially for small and medium-sized companies. COVID-19 has (and will continue to) affect the global economy. Many smaller businesses have ceased to operate or advertise due to the difficult situation. How to help them? Google has decided to distribute advertising credits of $ 340 million (approximately € 304 million).

How to install BlueWinston’s Magento plugin for Product Search & Shopping Ads on Google

Download plugin In this article, we will talk about how to install BlueWinston plugin for Magento.  1. The first step is to install the module. You need to copy the "app" folder to the root address of Magento. You can download it here with the PDF tutorial. 2. Delete cache, log

How to install BlueWinston’s Shopify plugin for Product Search & Shopping Ads on Google

Install In this tutorial, we will show you how to install BlueWinston's Shopify plugin. All you need to do is to follow these steps.  Before you start, please check this blog about Secret Key for Bluewinston plugin in CMS solutions. 1. To start with setup, you need to click on

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