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Are you worried about creating appropriate and engaging copy for your ads? Would you rather invest your time in strategy planning? Try ad suggestions from Google Ads. The following paragraphs will show you what you can expect from them. Multiple ads for your products mean a better chance of reaching the right customers. When you
With Google Ads extensions, your chances of acquiring new customers are much easier. They create space for better interaction with potential customers, as well as for better performance for your ad. What extensions do we know for Google Ads and how can you use them for your benefit? Continue reading! What are Automated
Customers visited your website, viewed the product they were interested in, but left the site shortly after. Maybe your offer didn't interest them, or they wanted to compare it with other versions... Whatever the reason, it's worth reminding them that you exist. As we'll show in this article, it's not at all difficult. Remarketing allows
To fall updates that touched three Google Ads areas, another were added last week – focused on targeting in Google Ads. Google has introduced two new ways to bring your ad closer to an ideal audience even easier. You'll be able to target affinity audiences as well as seasonal in-market audiences in the coming weeks.
Since the launch of Google Ads, you have been able to track conversions based on when your ad was clicked. While this report provides necessary information for your business, it may be partially distorted. That's why Google has come up with new reporting columns to give you even more detailed reports. Until now, you could
Responsive Search Ads (RSA) that Google has beta-tested for almost a year, are finally available to all advertisers and all languages. Moreover, there are two new tools to make your work even more efficient. Through machine learning, RSA formulates relevant and effective messages for your potential customers. From up to 15 headlines and 4 descriptions,
It is up to you whether you will profit from your ad, or if it is just an unnecessary waste of money. There are many settings that will significantly affect your ad´s performance. But no doubt the most important of these is the text you promote your product with. Writing an ad copy may seem
To ensure fair competition when creating ads on Google, Google has created advertising policies that must be followed by all sellers using the service. This is a set of rules that aims not only to comply with the law, but also to create a functional, trustworthy, safe, and enjoyable experience for Google users. As an
It often happens that the sales of the products on your e-shop depend on a specific season. It can be, for example, the season, but also a short-term fluctuations in the form of sales or the launch of a new product. Of course, this seasonality also has an impact on the online advertising of the
Recently, we announced that Google will remove the average position during the year and replace it with new metrics. It was removed from Google Ads by September 30th, 2019. The average position will be replaced by the two metrics we reported in our older blog. – Search top impression rate and Search absolute top impression rate. According
