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This month (September 14) we attended the Eshopista event, organized by the Czech marketing agency Acomware, and we bring you news and recommendations regarding finances for e-shops. The topic of the event was Financial management of e-shops, which is a fundamental topic in e-commerce in 2023, because we see sales declines in several
The most important season of the year is not so far from us. We wanted to bring a few tips and recommendations on how you can better prepare for the main season of the year. In this article, we'll talk about Microsoft Ads campaigns, thanks to which you can get additional conversions at a
Today we will briefly talk about what Czech and Slovak e-commerce is like. Both countries (Czech Republic, Slovakia) are very similar in terms of e-commerce, which is why we included them in a joint overview. This is valuable information, which is mainly suitable for e-shops from neighboring countries, that is, from Germany, Austria, Poland,
The campaign structure is closely related to the launch of advertising and the start of sales on the e-shop. It's about splitting campaigns between different campaign types to get the best results from them. A clear division of campaigns in your Google and Microsoft Ads account can greatly help with managing and optimizing
In this article, we will discuss the sequence in which to create and run campaigns for your e-shop. As a first step before launching campaigns, it is recommended to set a goal for how much you are willing to spend per order. Or ideally, what proportion of the total turnover (with or without tax)
In most cases, advertising on an e-shop starts through performance campaigns. Therefore, it is recommended to consider when to launch brand awareness campaigns as well. In this article, you can learn in what sequence you should launch performance campaigns for your e-shop. Let's take a look at when and what brand awareness campaigns you
Dynamic search ads are a type of advertising where the artificial intelligence of the search engine and the content on a given web page on an online store is used. The abbreviation DSA is used for Dynamic Search Ads. The principle is that the ad system automatically generates appropriate ads according to the content
Hi Martin, the first question I would like to ask is if you could tell us more about your agency Boosters and what online activities you do the most of. We are an online marketing agency called BOOSTERS from Banská Bystrica and we specialize in PPC systems. Within PPC systems
Among PPC specialists, there is currently quite a lively discussion about how to create Performance Max campaigns that have only products and do not contain supporting materials (text, images, videos...). In this article, we'll discuss when it's appropriate to create such a campaign and how to set it up in BlueWinston. Why
