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free! Microsoft Ads is in most of the EU a brand new platform that advertisers are still getting used to. Most of the advertising market is being held by Google and Microsoft is steadily growing. Currently, as we all know, the most performing campaign type in Google Ads is Performance Max, but Microsoft Ads doesn’t
What are Microsoft Audience Ads? In this article we would like to tell you more about Microsoft Audience Ads, and how best to utilize this advertising option through Microsoft Ads. Microsoft Audience Ads is a performance marketing solution for advertisers who want to target their ideal audience and increase their advertising
When we entered the D1 Center premises in Senec on September 21, 2023, where the largest e-commerce conference in Slovakia, Upterdam, took place, we were amazed by the positive energy that filled the air. When we entered the D1 Center premises in Senec on September 21, 2023, where the largest e-commerce conference in
Berlin Brands Group (BBG) - pioneer and leader in D2C business. For more than 10 years, it has focused on the development, production, distribution and marketing of 45+ brands. "We bring joy, and transform conventional solutions. From cooking, gardening, playing sports to experiencing music and furnishing the homes of millions of customers
This month (September 14) we attended the Eshopista event, organized by the Czech marketing agency Acomware, and we bring you news and recommendations regarding finances for e-shops. The topic of the event was Financial management of e-shops, which is a fundamental topic in e-commerce in 2023, because we see sales declines in several
The most important season of the year is not so far from us. We wanted to bring a few tips and recommendations on how you can better prepare for the main season of the year. In this article, we'll talk about Microsoft Ads campaigns, thanks to which you can get additional conversions at a
Today we will briefly talk about what Czech and Slovak e-commerce is like. Both countries (Czech Republic, Slovakia) are very similar in terms of e-commerce, which is why we included them in a joint overview. This is valuable information, which is mainly suitable for e-shops from neighboring countries, that is, from Germany, Austria, Poland,
The campaign structure is closely related to the launch of advertising and the start of sales on the e-shop. It's about splitting campaigns between different campaign types to get the best results from them. A clear division of campaigns in your Google and Microsoft Ads account can greatly help with managing and optimizing
In this article, we will discuss the sequence in which to create and run campaigns for your e-shop. As a first step before launching campaigns, it is recommended to set a goal for how much you are willing to spend per order. Or ideally, what proportion of the total turnover (with or without tax)
In most cases, advertising on an e-shop starts through performance campaigns. Therefore, it is recommended to consider when to launch brand awareness campaigns as well. In this article, you can learn in what sequence you should launch performance campaigns for your e-shop. Let's take a look at when and what brand awareness campaigns you
