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How to create product campaigns for Microsoft Ads in BlueWinston

We introduce a new feature - product text campaigns for Microsoft Ads. Campaigns can be created from the feed and once uploaded to your Microsoft Ads account, you can advertise your products on the Bing search engine. This way you can reach more customers and extend your product advertising with another performance channel.

Why switch to Google Analytics 4 as soon as possible?

E-shops often depend on analyzing their site traffic and the effectiveness of their marketing campaigns. However, we see that many e-shops are still using Google Analytics Universal. Therefore, we would recommend that you switch to Google Analytics 4, as the data collection for Google Analytics Universal will end on June 30, 2023.

The 10 most common causes of low performance of BlueWinston campaigns

We've compiled a list of the most commonly recurring errors that could cause a lower performance of BlueWinston campaigns. In this article, we will provide you with solutions for each problem, so you'll be able to get the best results possible. First of all, there are many factors that affect the performance of campaigns,

We have become a Microsoft Channel Partner! What does this mean for you?

Microsoft Channel Partner is a status or award for the best partners in a given region. Similar to the Google Channel Partner program, partners must meet various criteria to advertise on this network. Microsoft Channel Partner is a status or award for the best partners in a given region.

How to create Performance Max campaigns without products

When creating Performance Max campaigns (P. Max), we sometimes encounter ecommerce stores that need to create this type of campaign without products. Based on this requirement, we have added a new feature to BlueWinston PPC tool, where you can select whether you want to advertise products or not. When is

Why is conversion tracking important in Microsoft Ads?

We are often asked why e-shops should start advertising on Microsoft Search Network (Bing, DuckDuckGo, AOL, Yahoo and others). The basic principle is to extend the advertising and therefore get orders from another channel. In addition, there is also the advantage of much less competition compared to advertising on Google search, and therefore a

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