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free! Every successful ad needs the right audience to thrive. You can create the most engaging and innovative campaign, however it’s less likely to succeed unless you target the right audience. Google’s solution is targeting your desired audience by allowing advertisers to refine their audience reach based on a number of factors. One
During November we tested a new feature in BlueWinston, namely creating images for the Image Extension. The advantage is that BlueWinston creates one or two images for each product (ad group) to be used for the Image Extension. You can read a more detailed explanation of what Image Extension is here.
Through BlueWinston, you can create product campaigns for Google search. Such campaigns are especially suitable for online stores, as they help advertise hundreds or thousands of products very effectively. In BlueWinston, you can also set how to create keywords and ads for each product in the campaign. Quite often we come across questions
What are Image Extensions? It is an image of a product next to Text Ad shown on Google Search. This way you can engage users more because they can also see what the product looks like. A Text Ad with an image also increases click-through rate (CTR) and therefore leads to higher campaign performance.
We have been working with PPC freelancer Lukáš Král for a while now. He works from Thailand and manages PPC campaigns for Czech and Slovak clients. We asked him how satisfied is he with our PPC tool BlueWinston, how does he communicate with clients over long distances and what it's like to live
What is the purpose of Google Ads and AdSense? In this article, you can find the main differences between these two platforms. Read more.
Google AdWords, now Google Ads, is a system for online advertising of products and services on Google. For such advertising, you need your online account and website to link. Sign up and creating an account with this system is free and easy, taking only couple of minutes. We have written for you a clear
If you are an e-commerce merchant and you want to use our PPC tool BlueWinston, you can get free credit for advertising through Google Ads. What is a Google promo code/voucher? Google Ads promotional codes are codes that provide free credit that can be redeemed in Google Ads. Since
Following the announcement in April this year, Google is making changes for automated bidding strategies. This is to make bidding strategies more transparent. The existing bidding strategies Target Cost Per Acquisition (Target CPA) and Target Return on Ad Spend (Target ROAS) will be able to continue to be used, but they will also be part
