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Ad pattern / Ad template filters for Product Text ads

What are Ad patterns? BlueWinston also brings innovative technologies in the process of creating text ads. The ad pattern works with all the tags from the XML feed, and thanks to drag & drop, you can put together amazing and converting ads in a few seconds.The use of tags will ensure that your ads always

Smart Shopping campaigns: Automate advertising

Google Ads in Shopping is a great way to bring your products as close to potential customers as possible. Because of their broader presence and powerful reports, they represent a huge potential for your business that would be a shame not to take advantage of. There are two types of these ads. We've prepared a

DevaGroup- certified specialists in Google advertising

Who is DevaGroup? DevaGroup has been active in the digital marketing industry since 1999. By that time they have been among elite of Polish companies in terms of generated traffic from Google. The DevaGroup portfolio already has several hundred clients from many different industries. They are distinguished by the status of the Google Ads Certified

New feature: Truncate up to the first product group occurrence (the longest one)

We have a new improvement for our world unique Product - Group campaigns. This campaign type is designed to create a group of products with keywords suitable for more products and the user is automatically targeted into full-text search results on eshop. In the past, sometimes were created also too short keywords = redundant work

Set up or reset Default max CPC after bidding strategy change

We have updated few settings about max CPC for keywords in Blue Winston. This is helpful when changing bidding strategy in Blue Winston, for example from Target CPA to Manual CPC. From 16th May there is no pop-up in part Campaign setttings. You have a new option - to reset Default maxCPC or set up

About Blue Winston for DevaGroup with Štefan Chochláč

DevaGroup is a Google Ads Certified Partner. They are Polish agency made of specialists in various forms of marketing and they cooperate with Blue Winston as well. Recently our COO, Štefan Chochláč gave them an interview about Blue Winston's history and functions. Read more about how we see Blue Winston from inner perspective. Interview with

How & Why Become Blue Winston Certified Partner

Using the automation tool  Blue Winston has a big amount of advantages. It offers unique features thanks to which you can take your e-shop to a brand new level. It doesn't end there. You can gain a certified partnership. Let’s talk about what it actually is, why you should have it and what are the benefits

UmenieSveta.sk: How to Automate PPC Campaigns for 350,000 Products?

Umenie sveta is an online shop with a showroom in Bratislava. It is engaged in the sale of paintings, posters, painting frames, mirrors, and signboards, offering all these products with tailored modifications. In total, it offers over 350,000 products. What problem BW has helped to solve In the e-shop offer, we can find paintings from

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