Case study: Results from using the Image Extension via BlueWinston

During November we tested a new feature in BlueWinston, namely creating images for the Image Extension. The advantage is that BlueWinston creates one or two images for each product (ad group) to be used for the Image Extension. You can read a more detailed explanation of what Image Extension is here.

Publishing house C.H.Beck case study: BlueWinston campaigns achieved 8,40% CTR

The publishing house C.H.Beck is a leading provider of professional legal information. C. H. Beck’s offer includes specialized publications dedicated to lawyers, tax advisors, HR departments, public administration, as well as legal trainees and students. The challenge we’re facing in digital marketing is to reach specific target groups with precision and to accurately serve

Pneumatiky-brno.cz | How to create product campaigns for a specific location?

Pneumatiky-brno.cz is an e-shop that deals with car tires and batteries in the Czech Republic. This e-shop serves the company only as a secondary sales platform. As far as profits are concerned the most significant thing for the company is the service and replacement of tires in the spring and autumn seasons.

Drezydokuchyne.sk | Long- term PNO 7,7% from BlueWinston campaigns

Drezydokuchyne.sk is a Slovak authorized dealer of kitchen sinks, appliances and bathroom products. You can buy products from them only from the official Slovak distribution, which is a great advantage, especially in the case of warranty and post-warranty service. Their portfolio of sink brands is the widest on the market while maintaining professional

Autovybava.sk | How to have a better overview in campaigns

Autovybava.sk is an online store operating in Slovakia, which offers complete equipment for your car, including car seat covers, deflectors, car mats, trunks tray and many other accessories. This Eshop offers thousands of quality products from various manufacturers with professional advice. Behind this popular e-shop is the owner Ing. Patrik Marák, with whom we

eXXpozed.de | Results from BlueWinston A/B testing

eXXpozed is a German online store that offers clothes, shoes, and equipment from exclusive brands for every kind of outdoor sport. Here you will find more than 100,000 products from climbing equipment for beginners to expedition equipment for professionals. Andreas Oliver Bindhammer, a satisfied user of BlueWinston, is at the forefront of the

TV Shopping retailer achieves over 1000% ROI with Google Shopping

How BlueWinston helped? Using the BlueWinston tool the agency was able to convert source XML feed into feed for Google Merchant. Then they were able to create segmented campaigns based on smaller categories. After some testing the agency decided to run one Smart Shopping campaign, which helped to increase performance. Smart Shopping campaign

Hartes.sk | Year over year profit increase 441% from PPC

Hartes.sk is an authorized seller of tools, construction machinery, and cleaning equipment of well-known brands with more than 6 000 products on offer. Retail store Hartes in Trenčín, Slovakia has an area of 1200m² and also is an authorized service center of brand Kärcher. What we have done? Large portfolio

Orange: How we helped to decrease 30% in CPA amongst device sales

Orange Slovensko is the biggest telecommunication provider in Slovakia. They provide not only voice services but also mobile devices in a big competitive segment.  What had to be solved? Agency Zaraguza took over client's Google Ads account from another agency and they discovered a lot of work to be done and automated. The products in e-shop

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