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free! Twice as much space for your ad? Not a problem anymore! Google Ads has introduced a new version of expanded text ads (ETA) that offers you more space to engage with your potential customers. ETA brings along several benefits that can, however, turn into stumbling blocks. That is why you do not only get to
Check these in BlueWinston.com How to optimize product text ads? 1. Whether you have created all three main types of campaigns BlueWinston.com allows you to create three types of product-focused campaigns thanks to which you will ensure and cover the advertising for almost every demand in Google Search. So you can create Product Text Ads campaigns,
As you have surely noticed, Google Ads has recently launched a possibility of Headline 3 and Description 2 for the ads in Google Search. We have worked hard and launched these features in BlueWinston as well! We are speaking of dynamic expanded text ads for products. You do not have to create other types of
We are having some good news for you! Maybe you have already noticed a bell icon in your BlueWinston account – these are notifications that will keep you updated about your campaigns. Notifications appear in case there a mistake or incorrect setting in any of your campaigns. After clicking the bell, you will see a
We are very happy, we have just released new update of BlueWinston with brand new feature - Add custom tags. Is is very useful when you need to use more tags from product XML feed in campaign. You can add more custom tags in part Tag assignment & filters. There is no limit for
In this article, we will talk about PPC campaign automation in Google Ads and show you some examples of using Target ROAS for product campaigns in BlueWinston. This year, Google is paying particular attention to automation and bidding strategy type Target ROAS, where it takes into account a number of data sources.
It is quite often that some of your words are not allowed in AdWords, so you see them in AdWords as Bad words. You can see these Bad words also in your BlueWinston account (left menu > AdWords > Bad words). Now you can add alternatives to Bad words directly in BlueWinston Alternatives will be updated
We are very happy, that we have just released new update of BlueWinston with brand new feature - Automatic splitting campaigns. When you have more than 10 000 products in one campaigns, BlueWinston automatically splits campaigns into subcampaigns. In this case you will see small "+" mark in front of campaign type name. When you
Luigi's Human Search based campaigns As you know, product campaigns have very good results due to perfect keywords, landing pages and relevant traffic. And from our experience, the best results have product campaigns based on searchterms with conversions on eshop. We named them Luigi's campaigns. The base data for these
When you would like to send invoice from BlueWinston account, till now invoices were sent to registration email. The registration email can belong to eshop, to agency or to PPC freelancer. In all three cases the invoice is the same but came to different email address. We have added new feature, so from now you
