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free! Right now the Microsoft Advertising ecosystem has over 1,500 publishers. Windows PC operating system is 73% of the market and that starts 1 billion users. They have growing and robust premium video and CTV network partners like Netflix, MAXS, and Roku, and are redefining retail media and
In today's article, we'll discuss how to calculate Break Even ROAS (Return On Ad Spend) - also known as Critical ROAS. This indicator helps determine the return on advertising spend needed to cover all costs and begin generating profit. It's an important task for every e-commerce or digital marketing team. Let's see how ROAS works,
How to Allocate Your Budget to Microsoft Microsoft Ads and Google Ads, the two dominant forces in advertising, both offer Performance Max (PMAX) campaigns. Google is the market leader, and many advertisers overlook Microsoft's potential. In today’s article, we'll explore how Microsoft Advertising can integrate Performance Max campaigns into your
In the world of advertising, every click or view counts! That's why we use attribution models to understand which ad channels really deliver results. These models help us find out where it is worth investing. So in today's article we will look at how the attribution models in Google or Microsoft Ads help us
Microsoft Audience Network (MSAN) is an innovative display advertising platform from Microsoft. It brings revolutionary possibilities in the creation of advertising campaigns in the Microsoft network, which includes Microsoft Edge, Outlook and MSN. This network allows advertisers to effectively and accurately reach the desired target group. Thanks to MSAN's ability to advertise on
Microsoft Ads is a forward-thinking advertising platform that brings a lot of great news and improvements. It offers a wide range of targeting options and tools for precise ad targeting, where with the constant evolution of algorithms and technology, it is able to deliver effective and profitable campaigns for its clients. With the support
As of March 5th, Performance Max campaigns are globally available within Microsoft Advertising (previously in open beta). This new type of campaign, also known as P.Max, provides you with the opportunity to utilize cutting-edge artificial intelligence for efficient management of your campaign. What are Microsoft Performance Max campaigns?
Google and Microsoft Ads are two significant advertising platforms in the pay-per-click (PPC) advertising realm, each with its unique features and audience. While it may be tempting to apply a universal strategy to both platforms, it is essential to realize that separate optimization of campaigns for Google and Microsoft Ads is necessary for maximizing
We often receive questions about the dynamic parameter {param1:price} and how it works in product text ads. In this article, we'll explain what it is, how it works, and the benefits it brings to your product text campaigns. Ad example First, we need to clarify in which
We have been working hard on implementing Microsoft Ads Performance Max campaigns in the BlueWinston PPC tool, so let's talk more about it. With BlueWinston's PPC tool, you can create Microsoft Ads Performance Max campaigns in a few minutes and with a few extra features. We bring you the entire creation process
