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Google, Türkiye’de Alışveriş Reklamlarını kaldırdı. Bu durum nasıl çözülür?
Google, Türkiye’de Alışveriş Reklamlarını kaldırdı. Bu durum nasıl çözülür?

Google, Türkiye’de Alışveriş Reklamlarını kaldırdı. Bu durum nasıl çözülür?

Google, Rekabet Kurumu’nun (RK), Alışveriş Karşılaştırma Servisler‘ine eşit davranması gerektiği yönündeki kararının ardından, 10 Ağustos itibariyle Türkiye’deki alışveriş reklamlarını kaldıracağını duyurdu. Rekabet Kurumu, Google’ın genel arama hizmetleri ve reklamlar için yapılan algoritma güncellemeleri ile diğer şirketlerin faaliyetlerini zorlaştırdığını söyledi. Şubat 2020’de Rekabet Kurumu, arama motoru pazarındaki hakim durumunu kötüye kullanarak, ülke içindeki online alışveriş hizmetleri pazarındaki rakiplerin

By Darko Ďurica|News|

Social media like a pro thanks to Kontentino
Social media like a pro thanks to Kontentino

Social media like a pro thanks to Kontentino

If you have your own business, company, sell handmade products or provide any service, you want to be online. But sometimes it's hard to think about social networks and link them to what you're doing. Then it is good to use a tool for planning content on social networks. With us, it's Kontentino.

By Darko Ďurica|News, Uncategorized|

Optimization Score: What does it mean for your ads and how high should it be
Optimization Score: What does it mean for your ads and how high should it be

Optimization Score: What does it mean for your ads and how high should it be

With analytics tools, you can observe the performance of your ads, whether they are bringing you new leads and sales, or what is their potential in the future. Optimization score is such an analytical tool directly in Google Ads and it’s available for free. Analytics tools are important for anyone who chooses to promote

By Darko Ďurica|News|

Special characters – create keywords with or without diacritic marks
Special characters – create keywords with or without diacritic marks

Special characters – create keywords with or without diacritic marks

We have added brand new feature - from now on you can create keywords with or without special characters (diacritics). You can also choose to create both. Here you can see how are created keywords with special characters (with diacritics) And here you can see how are created the same keywords but without

By Darko Ďurica|Google Ads, How To Create, News|

How to increase the conversion rate on your eshop?
How to increase the conversion rate on your eshop?

How to increase the conversion rate on your eshop?

Clients often come to us with a question about how they can increase the conversion rate in their e-commerce. In this article, we'll look at a few factors that can significantly affect your conversion rate. So what to implement in your e-commerce to increase sales and profits? We will point out a few tips that

By Darko Ďurica|News|

TV Shopping retailer achieves over 1000% ROI with Google Shopping
TV Shopping retailer achieves over 1000% ROI with Google Shopping

TV Shopping retailer achieves over 1000% ROI with Google Shopping

How BlueWinston helped? Using the BlueWinston tool the agency was able to convert source XML feed into feed for Google Merchant. Then they were able to create segmented campaigns based on smaller categories. After some testing the agency decided to run one Smart Shopping campaign, which helped to increase performance. Smart Shopping campaign

By Darko Ďurica|Case studies, News|

The global impact of Covid-19 on ecommerce
The global impact of Covid-19 on ecommerce

The global impact of Covid-19 on ecommerce

Doing business in the online environment has become a rollercoaster. Strong e-shops often saw an increase or only a minimal decrease in sales during the corona crisis. At the same time, smaller retailers who have not yet succeeded and now know how to increase their sales can also be visible - it depends, of

By Darko Ďurica|Google Ads, News|

Did you know you can advertise on Google Shopping Ads for free?
Did you know you can advertise on Google Shopping Ads for free?

Did you know you can advertise on Google Shopping Ads for free?

Recently, in our article we informed you that Google is going to help small and medium online merchants with product advertising on Shopping tag for free. Till the end of April in USA, and a few days after that in many other countries around the world, there is an opportunity to advertise your products

By Darko Ďurica|How To Create, News|

Which segments were most affected by the Covid-19 situation in Slovakia?
Which segments were most affected by the Covid-19 situation in Slovakia?

Which segments were most affected by the Covid-19 situation in Slovakia?

Covid-19 coronavirus is the main topic these days. It is also no exception in connection with the question of how this situation affects e-commerce in Slovakia. Since March, most people in Slovakia have been staying safe in their homes, and they only go out if necessary. This is precisely the consequence of changes in

By Darko Ďurica|News|

Advertise on Google Shopping tab for free? You can do that now!
Advertise on Google Shopping tab for free? You can do that now!

Advertise on Google Shopping tab for free? You can do that now!

The current situation in the world is quite complicated, especially for small and medium-sized businesses. After the closure of physical stores, the digital stores (e-shops) has become a lifeline for retailers. People are increasingly buying online, whether they are toys, appliances, or household items. While this is an opportunity for businesses to reconnect with

By Darko Ďurica|News|