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About Darko Ďurica

I think about myself that I am a great salesman. I offer people what they need. A also like to learn everything new and write articles about digital marketing. I am a big lover of high-quality food, falafel and beer.

DevaGroup- certified specialists in Google advertising

Who is DevaGroup? DevaGroup has been active in the digital marketing industry since 1999. By that time they have been among elite of Polish companies in terms of generated traffic from Google. The DevaGroup portfolio already has several hundred clients from many different industries. They are distinguished by the status of the Google Ads Certified

New feature: Truncate up to the first product group occurrence (the longest one)

We have a new improvement for our world unique Product - Group campaigns. This campaign type is designed to create a group of products with keywords suitable for more products and the user is automatically targeted into full-text search results on eshop. In the past, sometimes were created also too short keywords = redundant work

Set up or reset Default max CPC after bidding strategy change

We have updated few settings about max CPC for keywords in Blue Winston. This is helpful when changing bidding strategy in Blue Winston, for example from Target CPA to Manual CPC. From 16th May there is no pop-up in part Campaign setttings. You have a new option - to reset Default maxCPC or set up

About Blue Winston for DevaGroup with Štefan Chochláč

DevaGroup is a Google Ads Certified Partner. They are Polish agency made of specialists in various forms of marketing and they cooperate with Blue Winston as well. Recently our COO, Štefan Chochláč gave them an interview about Blue Winston's history and functions. Read more about how we see Blue Winston from inner perspective. Interview with

How & Why Become Blue Winston Certified Partner

Using the automation tool  Blue Winston has a big amount of advantages. It offers unique features thanks to which you can take your e-shop to a brand new level. It doesn't end there. You can gain a certified partnership. Let’s talk about what it actually is, why you should have it and what are the benefits

UmenieSveta.sk: How to Automate PPC Campaigns for 350,000 Products?

Umenie sveta is an online shop with a showroom in Bratislava. It is engaged in the sale of paintings, posters, painting frames, mirrors, and signboards, offering all these products with tailored modifications. In total, it offers over 350,000 products. What problem BW has helped to solve In the e-shop offer, we can find paintings from

Ferex.sk achieved +437% ROI and 0,24€ per click thanks to Blue Winston

About the client Ferex.sk is a fast-growing eshop selling a wide range of products including garden and workshop tools and machinery, garden tool houses, garbage containers and trash bins, pergolas, carports, greenhouses, street furniture and much more. ROI Average cost per click Problem solved thanks to product ads automation PPC tool The

Case study Audioteka: Blue Winston campaigns with CTR over 10%, hundreds of conversions and longterm ROI 500%

Audiobooks offer the opportunity to spend your time effectively while driving a car, taking bus or plane, while relaxing on a couch or during sports. Audiotéka is number one on the Czech audiobook market. There are thousands of audiobooks that are read by the best performers and are made with a focus on high-quality audio.

Case study BodyWorld: +7% turnover from Google Ads, 3,46% conversion rate

Thanks to Blue Winston product campaigns, we have increased both traffic and conversions while maintaining the target CoS in BodyWorld, by approaching people in advanced stage of shopping. After integrating the campaign later from keywords from internal web search, the range of quality converting ad groups has increased. Bodyworld is a well-established online store

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