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Key performance indicators (KPI) are being used almost everywhere, either knowingly or not. These are specific measurable indicators, based on which a goal can be set and tracked. Knowing what you want to achieve and by what measurable means (partial goals) you can get there, can be a half of success. In both personal and
Every seller wants to highlight their product in the competition, emphasize its benefits and show it to as many people as possible – convincing them to buy that product. Product advertisement is placing your product or service to different dedicated and paid spots, with the aim to inform people and acquire their interest. Thanks to
Responsive search ads are new and quite interesting format of Google Ads. They consist in adjustment of the ad, based on the previous activity of potential customers. The system tests dynamically various combinations of titles and descriptions, while observing which combinations performs best for different search requests. Saved time, higher flexibility, more of approached customers,
Is your web visited by many people, but sometimes happens that they do not convert their visit to any conversion – purchase of the product? Try to remind them the product they have been looking at and convince them to buy it! Google Ads have been thinking of you even in this way and so
Click fraud protection is very popular topic these days. Ecommerce has experienced major boom in the past years. It is esteemed that there are from 12 to 24 million of e-shops selling products worldwide. With a “new” form of commerce, new tools to exclude the competitors arise – click fraud, for instance, or other malicious
Twice as much space for your ad? Not a problem anymore! Google Ads has introduced a new version of expanded text ads (ETA) that offers you more space to engage with your potential customers. ETA brings along several benefits that can, however, turn into stumbling blocks. That is why you do not only get to
BlueWinston is a complex tool for online businessmen, who aim to maximize the profit from Google product campaigns. The creation and actualization of text campaigns in Google Ads requires a lot of time. But the whole process of text ads creation can be automatized thanks to BlueWinston. The feed-driven product text ads do not only
Keywords insertion is very discussed topic these days. In our previous blogs, we introduced you text ads via Google, their options, or bidding. In almost every article we emphasized the need for appropriate keywords, which will make your ad a relevant message for the potential customers. Keywords are words, or phrases, that should be used
Internet became the most significant channel to advertise and create advertising campaigns. Their admins, PPC specialists, are still more and more wanted by various firms. A degree in marketing is not enough. Before hiring someone, who will manage and optimize your ad campaigns, you should focus on the following skills and experience. Otherwise, you are
Varieties of text ads, known from Google Search Network, can be used also in Display Network, hence in various webs and applications that are using Google Ads. Display Network is actually created by two million of webs and more than 650 000 of applications. All these are places where you can engage with your potential
