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free! Campaign performance changes over time. To be able to adjust its settings correctly, you need to know why these changes are occurring. So far, the analysis of these causes has been really time consuming. But that's over - now you can get explanations for changes in your campaigns and ads with just one click. The
We are all looking for ways to get the highest ROI when advertising, that means getting back more than we invested. While there is no universal recipe to achieve this, there are a few settings that should not be overlooked so your advertising does not waste your money. Let’s have a look at them.
YouTube has a few unique benefits that make it worthwhile to advertise your products. We recently mentioned video ad opportunities to present your business through. But if you're not ready to shoot, there's no need to feel sad about it. You can also choose one of several non-video ad formats. Video ads are efficient, but time-consuming and
When you switch your Google Merchant from Google Shopping CSS to Google Partner CSS when creating Google Shopping ads, you get up to 20% off on bids as an advantage over those advertising through Google Shopping CSS. For some retailers, this discount will take effect immediately, for others it will be less visible - what
Get up to 20% off Google Shopping Ads with Google’s unique CSS partner Shoppingin.eu. If you switch Google Merchant from Google CSS to partner CSS when creating Shopping Ads, you will save on your ads. Without any additional charges! Thanks to Shoppingin.eu, Slovak and Czech (also from 19 other European Economic Area countries) sellers can
The new update from Google brings a new view of both paid (advertised) and organic results in Search. After this update has been applied to mobile devices, it also comes to desktop versions. Recently, Google has posted on Twitter a news they have prepared for desktop version of Search. This includes a new label for
As you already know, Google Shopping Ads are made up of a list of products and their details that you provide to the Google Merchant. This product list, also called the product feed, is the basis of good advertising. Shopping ads are a great way to reach a wide range of customers across many networks.
Do you want to let people know about your products, but don't have the enough time to invest to advertising? Or is Google Ads a labyrinth for you to, too complex to orientate in? So pay attention now, because we will tell you how to advertise your products without unnecessarily time-consuming process of creating multiple
Several updates awaiting Google Ads have been introduced at Google Marketing Live. One of these concerns Smart Bidding, which uses machine learning to set the optimal cost-per-click (CPC. Most recently, you'll be able to reach this optimum cost by using a maximize conversion value strategy. There is a new addition to classic smart bidding strategies
One of the most popular email platforms in the world offers additional opportunities for e-commerce merchants to realize its potential. In the EU, starting March 4, Gmail will start to display shopping campaigns. They will be recorded under the Google Display Network. In addition to YouTube, Discover, and Search, your ads will appear on another important
