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Four steps towards successful advertising on Google Shopping

We have already focused on Google Shopping ads, their benefits or quick and easy creation in our older blogs. If you're interested in using this format, you're definitely looking for ways to get the most out of it. We’ve outlined four steps for more successful advertising and higher conversions. In order for your Shopping ad to

Save time in Google Ads with these effective practices

None of us want to spend all day setting up and optimizing our ads. However, finding the right setting for your ad's best performance can sometimes be difficult ... Whether you're just getting started with Google Ads or have some experience, we've put together tips and tricks on how to spend less time in

What are Automated extensions for Google Ads, all u need to know

With Google Ads extensions, your chances of acquiring new customers are much easier. They create space for better interaction with potential customers, as well as for better performance for your ad. What extensions do we know for Google Ads and how can you use them for your benefit? Continue reading! What are Automated

Re-engage with your visitors thanks to remarketing campaigns

Customers visited your website, viewed the product they were interested in, but left the site shortly after. Maybe your offer didn't interest them, or they wanted to compare it with other versions... Whatever the reason, it's worth reminding them that you exist. As we'll show in this article, it's not at all difficult. Remarketing allows

Google introduces two new ways to reach your ideal audience

To fall updates that touched three Google Ads areas, another were added last week – focused on targeting in Google Ads. Google has introduced two new ways to bring your ad closer to an ideal audience even easier. You'll be able to target affinity audiences as well as seasonal in-market audiences in the coming weeks.

Get even more detailed conversion reporting with new columns

Since the launch of Google Ads, you have been able to track conversions based on when your ad was clicked. While this report provides necessary information for your business, it may be partially distorted. That's why Google has come up with new reporting columns to give you even more detailed reports. Until now, you could

You can now use RSA globally with new tools – What is it?

Responsive Search Ads (RSA) that Google has beta-tested for almost a year, are finally available to all advertisers and all languages. Moreover, there are two new tools to make your work even more efficient. Through machine learning, RSA formulates relevant and effective messages for your potential customers. From up to 15 headlines and 4 descriptions,

Write even better ad copy following these practices

It is up to you whether you will profit from your ad, or if it is just an unnecessary waste of money. There are many settings that will significantly affect your ad´s performance. But no doubt the most important of these is the text you promote your product with. Writing an ad copy may seem

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