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free until 2026! The advertising world is undoubtedly dynamic and constantly changing when it comes to ways of engagement with users. And Google, as a platform for your advertising, is no exception. You can now include emojis in your display URL. Wondering how to do it? Read on. We are always thinking about how to customize the ads
Do you find text ads unattractive because they lack product visuals? Shopping ads aren't for you for they are missing the space to closely introduce the product? Google has prepared a solution - new image extensions to boost your text ad. Extensions for Google ads are a great way to make your ads more interactive
There has been much talk about this new extension, but it wasn't until 2019 that Google began enabling it for search results. We are talking about FAQ and how-to-dos extensions. Why should you care about it? This is not an ad extension as such, but rather structured data, an enrichment to when your e-shop appears
Founders of Google, Larry Page and Sergey Brin, decided to withdraw from their positions at the world's fifth largest technology company Alphabet Inc. The new CEO will be the current CEO of Google, Sundar Pichai. Sundar Pichai became Google CEO approximately 4 years ago, after the creation of Alphabet. Alphabet Inc. was founded in 2015
Are you worried about creating appropriate and engaging copy for your ads? Would you rather invest your time in strategy planning? Try ad suggestions from Google Ads. The following paragraphs will show you what you can expect from them. Multiple ads for your products mean a better chance of reaching the right customers. When you
To fall updates that touched three Google Ads areas, another were added last week – focused on targeting in Google Ads. Google has introduced two new ways to bring your ad closer to an ideal audience even easier. You'll be able to target affinity audiences as well as seasonal in-market audiences in the coming weeks.
Since the launch of Google Ads, you have been able to track conversions based on when your ad was clicked. While this report provides necessary information for your business, it may be partially distorted. That's why Google has come up with new reporting columns to give you even more detailed reports. Until now, you could
Responsive Search Ads (RSA) that Google has beta-tested for almost a year, are finally available to all advertisers and all languages. Moreover, there are two new tools to make your work even more efficient. Through machine learning, RSA formulates relevant and effective messages for your potential customers. From up to 15 headlines and 4 descriptions,
It often happens that the sales of the products on your e-shop depend on a specific season. It can be, for example, the season, but also a short-term fluctuations in the form of sales or the launch of a new product. Of course, this seasonality also has an impact on the online advertising of the
Recently, we announced that Google will remove the average position during the year and replace it with new metrics. It was removed from Google Ads by September 30th, 2019. The average position will be replaced by the two metrics we reported in our older blog. – Search top impression rate and Search absolute top impression rate. According
