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free until 2026! Last year, Google introduced two features to create audiences for search advertising - in-market audiences and detailed demographics. This year it brings updates to protect privacy and personal data of users. Will this change affect you? Neither of the two customers who come to your e-shop are the same. But what they have in common
Introduced on Google Marketing Live 2019 in May this year, Gallery Ads is a new, visually interesting advertising format for your products. The beta version is available to advertisers in 11 languages but soon will be available in many others. Why should you care about this format? Gallery Ads, inspired by Facebook carousel ads (or multiple
Black Friday, in BlueWinston known also as Blue Friday, did not miss us either. Better said, missed you. We have prepared an awesome occasion for all of you. 1. Prolong your subscription for one month and get 30 days for free 2. Prolong your subscription for three months and get 90 days for free
The process and management system of BlueWinston.com campaigns is much easier. We have implemented a special label “bw_enabled” that detects whether a keyword, ad text, or group was paused in Google Ads “manually” or by using third party bidding tools or not. You no longer need to watch and turn off the label “BW” as
Your potential customers may not find all the necessary information in your ad, which may be a need to contact you. Google is currently beta-testing a lead form extension that could easily help in these situations. Google extensions are small elements that are added to your ad either automatically, if they match your goal, or
Budget is a fundamental variable to your advertising and campaigns, which depend on it. When managing them, it may be difficult to estimate the course of your ad´s performance, depending on your budget and various settings. Therefore, Google Ads roll out new tool that will help you with planning and forecasting. You may find it
In BlueWinston.com we have launched a new feature so you do not longer have to wonder if you have paid for your account in time. We have introduced the option of recurring payments, which will now automatically repeat, and your account will be automatically renewed. You can use this method if you use PayPal or
Recently, there has been a bunch of Google Ads updates. After canceling the average position, introducing recommended columns and various updates to increase landing page load time, the time has come to parallel tracking as well. This feature was already available last year but now it is ready to improve the performance of your campaigns
When running different campaigns, you can easily lose track of which columns in Google Ads you have and are actually using. Therefore, Google has introduced a new feature, recommended columns that will help you to highlight recommended columns in your profile to help you manage your campaign. The recommended columns were introduced by the end
In the latest update (1.49.0) we have added information about Eligible products in Google Merchant Account for Merchant Feeds. Eligible product is one, that : It is in Stock. Google has accepted it and set its "Destination Status" as Approved (not Disapproved or Pending). This status is set by Google only after a certain amount of time since the product
