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free! Since the launch of Google Ads, you have been able to track conversions based on when your ad was clicked. While this report provides necessary information for your business, it may be partially distorted. That's why Google has come up with new reporting columns to give you even more detailed reports. Until now, you could
Responsive Search Ads (RSA) that Google has beta-tested for almost a year, are finally available to all advertisers and all languages. Moreover, there are two new tools to make your work even more efficient. Through machine learning, RSA formulates relevant and effective messages for your potential customers. From up to 15 headlines and 4 descriptions,
It often happens that the sales of the products on your e-shop depend on a specific season. It can be, for example, the season, but also a short-term fluctuations in the form of sales or the launch of a new product. Of course, this seasonality also has an impact on the online advertising of the
Recently, we announced that Google will remove the average position during the year and replace it with new metrics. It was removed from Google Ads by September 30th, 2019. The average position will be replaced by the two metrics we reported in our older blog. – Search top impression rate and Search absolute top impression rate. According
Last year, Google introduced two features to create audiences for search advertising - in-market audiences and detailed demographics. This year it brings updates to protect privacy and personal data of users. Will this change affect you? Neither of the two customers who come to your e-shop are the same. But what they have in common
Introduced on Google Marketing Live 2019 in May this year, Gallery Ads is a new, visually interesting advertising format for your products. The beta version is available to advertisers in 11 languages but soon will be available in many others. Why should you care about this format? Gallery Ads, inspired by Facebook carousel ads (or multiple
Black Friday, in BlueWinston known also as Blue Friday, did not miss us either. Better said, missed you. We have prepared an awesome occasion for all of you. 1. Prolong your subscription for one month and get 30 days for free 2. Prolong your subscription for three months and get 90 days for free
The process and management system of BlueWinston.com campaigns is much easier. We have implemented a special label “bw_enabled” that detects whether a keyword, ad text, or group was paused in Google Ads “manually” or by using third party bidding tools or not. You no longer need to watch and turn off the label “BW” as
Your potential customers may not find all the necessary information in your ad, which may be a need to contact you. Google is currently beta-testing a lead form extension that could easily help in these situations. Google extensions are small elements that are added to your ad either automatically, if they match your goal, or
Budget is a fundamental variable to your advertising and campaigns, which depend on it. When managing them, it may be difficult to estimate the course of your ad´s performance, depending on your budget and various settings. Therefore, Google Ads roll out new tool that will help you with planning and forecasting. You may find it
