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free! Up to three titles and more space for description! Responsive search ads got by the end of the September a new format. Let´s have a look, what you can expect. Responsive search ads (RSA) are a result of mechanism, which combines the most successful titles and descriptions for an ad. As an advertiser, you can
More and more people are browsing web via their mobile devices, rather than on a PC or a laptop. Google wants to catch up with this trend implementing mobile-first index. It´s an experiment to approach more users and to offer them primarily mobile versions of the webpages. Mobile-first index and crawling For crawling, Google will
E-commerce Berlin Expo 2019 is the biggest e-commerce event in the (tech) capital city of Germany. Over 5,000 visitors, 150 exhibitors and 40 speakers are expected. This event provides business opportunities for the entire e-commerce ecosystem: from merchants to platforms, hosting providers, logistic providers., payment processors and other online solutions business. Expo starts on 20.2.2019
Responsive search ads are new and quite interesting format of Google Ads. They consist in adjustment of the ad, based on the previous activity of potential customers. The system tests dynamically various combinations of titles and descriptions, while observing which combinations performs best for different search requests. Saved time, higher flexibility, more of approached customers,
Twice as much space for your ad? Not a problem anymore! Google Ads has introduced a new version of expanded text ads (ETA) that offers you more space to engage with your potential customers. ETA brings along several benefits that can, however, turn into stumbling blocks. That is why you do not only get to
As you have surely noticed, Google Ads has recently launched a possibility of Headline 3 and Description 2 for the ads in Google Search. We have worked hard and launched these features in BlueWinston as well! We are speaking of dynamic expanded text ads for products. You do not have to create other types of
We are having some good news for you! Maybe you have already noticed a bell icon in your BlueWinston account – these are notifications that will keep you updated about your campaigns. Notifications appear in case there a mistake or incorrect setting in any of your campaigns. After clicking the bell, you will see a
In this article, we will talk about PPC campaign automation in Google Ads and show you some examples of using Target ROAS for product campaigns in BlueWinston. This year, Google is paying particular attention to automation and bidding strategy type Target ROAS, where it takes into account a number of data sources.
Not all e-shops advertise via Google Search as efficiently as they could. In this article, you will learn how to solve this problem and what improvements you may expect and how to lead users from Google text Ad to conversions. Google introduced a very efficient way to advertise in their search engine - whether
What does truncating for product names mean? Try to imagine that we have a product called: ELECTROLUX EJ 11800 AW stand alone fridge with freezer Normally, you would get a very bad and unsuitable keyword with low search volume. The only solution would be to clear your product name and hide manually "stand-alone fridge with
